AdColony Wins Big at Mob-Ex & Mumbrella Asia Awards

Posted Mar 3, 2017

The AdColony APAC team is honored to announce that we have secured exciting key wins at two prestigious ad industry galas — the Mob-Ex Awards and Mumbrella Asia Awards. Both awards saw hundreds of entries across Southeast Asia, South Asia, and Australia/New Zealand. The AdColony team is excited to have been recognized for our efforts…

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AdColony Ranked a Top ROI Partner by Singular

Posted Feb 7, 2017

Earlier today, Singular released its 2016 ROI Index, where AdColony was ranked as a top partner for both iOS and Android. The index examined the performance of over 1,000 advertising partners who collectively drove over 2 billion installs for Singular customers in 2016. Cross-Platform Consistency While there the iOS and Android charts differ quite a bit,…

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AdColony Rated a Top Global Provider of Loyal Mobile Users

Posted Aug 10, 2016

User quality and retention is key for app install marketers, and the latest AppsFlyer Performance Index reveals that there are a few key partners who can be relied on to deliver highly retaining users across the globe, regardless of operating system or app genre. Examining the companies who ranked highly for user retention across platforms &…

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Pokémon Go – The “Perfect” Mobile Release?

Posted Jul 7, 2016

The long awaited Pokémon game for mobile devices is finally here. People who played the original Red and Blue versions of the game on their Game Boys have long since graduated to smartphones and finally have a fix for catching them all without an additional handheld. It’s been a long time coming but developer, Niantic…

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App Install Marketers Search for AdColony First

Posted Jun 17, 2016

In a report by Thalamus, a discovery and review platform for online advertising, AdColony was the number one most searched ad vendor by app install marketers. For ad vendor views, AdColony beat out Facebook and came out on top again, with our parent company Opera Mediaworks ranking at number 11. The full infographic delves into the…

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AdColony Rated #1 Ad Network in Gaming Retention by AppsFlyer

Posted May 21, 2015

Today, AppsFlyer released the first edition of their Gaming Performance Index, ranking AdColony as the #1 Ad Network in Gaming Retention for Android and #5 in the Gaming Power Ranking for iOS. The AppsFlyer Gaming Performance Index Gaming Retention ranking looks at 1, 7, and 30 day user retention for iOS and Android. As an…

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Native Advertising: A Thoughtful Approach

Posted Apr 16, 2015

As publishers seek to better monetize their apps without annoying their users, native advertising has surged in popularity. To discuss this trend and garner insight into native video advertising best practices, the Application Developers Alliance sat down with David Pokress, SVP of Monetization and Publisher Relations at AdColony.

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TUNE Ranks AdColony as #4 Top Mobile Advertising Partner

Posted Apr 14, 2015

Yesterday, TUNE unveiled the Spring 2015 edition of their Top 25 Advertising Partners, a prestigious list for the trusted mobile app tracking provider that works with over 600 integrated partners. AdColony is pleased to share that we earned the #4 spot on the list, reasserting our place as a consistently highly rated mobile advertising platform.

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Migrating from AD-X: Knowing Your Options

Posted Mar 19, 2015

AD-X provided a managed attribution and mobile LTV solution for brands to track, monitor, and report downloads and in-app events. Alas, Criteo, the owners of AD-X, recently announced plans to discontinue service. To ensure advertisers are able to maintain seamless campaign tracking, AdColony recommends the following attribution tracking providers: TUNE TUNE offers Mobile App Tracking, which…

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The Opera Mediaworks Native Video Fund: Backing Next-Gen Creativity in Mobile

Posted Jan 30, 2015

“Put your money where your mouth is …” It’s an old-school idiom, but it’s one that’s particularly relevant for us today. We’ve always talked about the importance of innovation … of thinking “mobile-first,” and of course, about delivering amazing mobile video experiences for both brands and consumers. But with the launch of the Opera Mediaworks…

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