Mobile Monday: Community & Cord-Cutting

Posted Mar 20, 2017

In this edition of Mobile Monday, we’re exploring how one mobile-first company leveraged community to create the hottest app among teens as well as why Business Insider is expecting a cord cutting to accelerate as consumers turn to more flexible content consumption experiences. Musical.ly & Community It’s no secret that advertisers are clamoring over Musical.ly as…

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Mobile Monday: Highlights from SXSW 2017

Posted Mar 13, 2017

In this edition of Mobile Monday, we’re taking a look at the latest highlights and developments from SXSW 2017. Rewop Launches As consumers spend an ever-increasing amount of time on their mobile devices, so the demand on those device batteries never quite seems to keep up. To aid those suffering from a red bar at…

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Mobile Monday: Luring Pedestrians and Unreal’s New Reality

Posted Mar 6, 2017

In this edition of Mobile Monday, we are taking a look at how one mobile app is driving pedestrians into the businesses of its advertising partners and what an upcoming title may mean for the prevalence of truly cross-platform gameplay. Pokémon & Pedestrians The overwhelming success of Pokémon go is just that: overwhelming. It was…

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Mobile Monday: Highlights from MWC 2017

Posted Feb 27, 2017

In this edition of Mobile Monday, we are taking a look at the latest news to emerge from Mobile World Congress 2017. In particular, we’re celebrating the return of an old phone in a new form, the curious revival of mobile keyboards, and a much-needed controller for VR. New & Familiar Devices A plethora of devices…

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Mobile Monday: Custom News Feeds & Engaging Alerts

Posted Feb 20, 2017

In this edition of Mobile Monday, we are examining the importance of customizable mobile news feeds and notifications, as evidenced by Upday’s continued expansion and the latest data from Reuters. Upday’s Upcoming Expansion The mobile news app Upday is preparing to expand into new markets soon. The news aggregation platform originally based in the UK…

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Mobile Monday: The Continued Growth of Video

Posted Feb 13, 2017

In this edition of Mobile Monday, we are examining what the latest report from Cisco means for the growth of mobile video — and the mobile ecosystem as a whole — through 2021. Mobile Video’s Continued Growth It’s no secret that people watch a large amount of video content on their mobile devices. According to…

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Mobile Monday: Big Game Apps & Immersive Experiences

Posted Feb 6, 2017

In this edition of Mobile Monday, we are taking a look at the top apps, app-based services, and other mobile-enabled immersive experiences to be promoted during the Super Bowl yesterday. Mobile Strike In the first quarter of the game, Arnold Schwarzenegger appeared once again as the face of hit mobile title Mobile Strike. In accordance…

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Mobile Monday: Distribution Dumps & the IAB’s New Chairman

Posted Jan 30, 2017

In this edition of Mobile Monday, we’re examining the pitfalls of third-party content distribution and what the new IAB chairman’s mission may mean for advertising reporting standards. The Distribution Dump While the appeal of syndicating content to third-party platforms for additional reach and ad revenue is appealing, a recent report suggests that it may serve as more…

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AdColony Mobile Monday: Driving Connections & Telling Stories

Mobile Monday: Driving Connections & Telling Stories

Posted Jan 23, 2017

In this edition of Mobile Monday, we’re looking at two brands that are looking to connect with users in more meaningful ways in 2017: Burberry and Häagen-Dazs. From a new perspective on a mobile app’s purpose to a new way to leveraging the latest tech in mobile storytelling to generate conversation around a cause that another…

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Mobile Monday: Fighting for Time Spent

Posted Jan 16, 2017

In this edition of Mobile Monday, we are examining the latest reports from eMarketer and TUNE to uncover how the fight for time spent is likely to affect publishing strategies in the years to come. Time Spent In-App It’s no secret that people spend a vast majority of their time on mobile devices within apps….

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