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2020 Look Back Header Collage

AdColony’s 2020 Year in Review

Posted Dec 15, 2020

2020 has been, generously, a year of differing expectations. What would have been a year with one of the biggest Olympics ever in Tokyo, massive movies set to raise the bar of both entertainment and art just to start, turned into a year that could be called “the year of delivery.” For AdColony though, it’s…

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2019 Recap - Blog Header

Looking Back on a Successful 2019

Posted Dec 18, 2019

AdColony is growing! We recently crossed AdColony’s 11th birthday (November 15th) and we couldn’t be happier with our progress. More than a decade later, the mobile landscape looks very different, with more competitors and complexity than ever, but we’ve persevered through a focus on transparency, delivering award-winning ad experiences, and focusing on results for advertisers,…

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2018’s Privacy Scandals Left Indelible Impact on Consumers, Study Finds

Posted Mar 26, 2019

One of mobile marketing’s core strengths is the ability to target individual devices with mobile IDs, but the events of the past year – from the Cambridge Analytica data scandal to the Experian breach – have put consumers on high alert. Now, a full year after these privacy concerns began to surface, and the European…

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Fostering Safe Environments for Brands

Posted Mar 28, 2017

It’s no question that brand safety is a top concern for advertisers. After all, brands need to know that their messaging is aligned with quality content, whether it’s on mobile, the web, or elsewhere. As a platform built around quality — from innovative ad formats and creative executions to the environments in which they’re shown — we…

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Apple Stock

Apple’s Slow Quarter is Good News for Publishers

Posted May 5, 2016

Apple’s disappointing earnings call last week has already generated a lot of discussion in the industry. For the first time in 13 years, Apple saw its revenues decline, mostly due to slower iPhone and iPad shipments. Apple’s stock prices took an appropriate and expected dip as well. The silver lining to the bad news for shareholders is that…

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Wearables: 5 Risks (and Rewards) for Early Developers

Posted Feb 17, 2015

The time frame: The mid 80s. The must-have gadget: A Sony Walkman. The verdict: Almost perfect, except for the fact that when I clipped it to my belt, the Walkman made it somewhat awkward to sit down. Still, given how long I’d been asking for one, there was no way that I was going to…

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Hot Trend: Using “Old-School” Tactics to Drive New Downloads

Posted Nov 25, 2014

App developers are on a continuous quest to find new ways to drive downloads. And we know that it’s about both quantity and quality, meaning that the goal is to attract users who will consistently invest time – and maybe even money – in an app. What’s interesting is that two decidedly “old school” methods…

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UK Spotlight: ‘Tis the Season for Mobile Shopping

Posted Sep 26, 2014

We like to keep our fingers on the pulse of all things mobile here at AdColony, and we felt a big beat this week after reading eMarketer’s latest predictions for how mobile users in the UK will approach the upcoming holiday season.

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