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Time flies when you’re having fun … It’s been just over two weeks since Instagram introduced the new Hyperlapse app to the digital world, and now brands, agencies and even celebrities are already finding ways to capture and create time-lapsed masterpieces. Let’s make a movie!
Bigger screens. Better graphics for mobile apps. Mobile payments redefined. Oh … and a kick-ass wearable … Apple surprised and delighted (as usual) during its latest launch event. And while you’ll find recaps on various tech, mobile and gaming blogs, check out our CEO Will Kassoy’s quick take how Apple’s newest product developments will specifically impact…
Nielsen’s Mobile OCR: This Could Be a Mobile Ad Industry Game-Changer For years, brands have used Nielsen ratings to understand the demographics of who’s watching what (and who’s seeing their ads). If a 50-year-old Man in Nebraska tunes into Burn Notice every Friday night, theoretically, Nielsen knows. The same goes for the 22-year-old female watching The Real Housewives of New…
Quick question: How many apps do you have installed on your smartphone? How many of them have you used in the past week? The past day? The past few hours? Chances are, you’ve got a few apps that you use regularly, a few more that you use randomly, and perhaps even a couple of apps…
And now a word from the AdColony EMEA team via Andrew French (GM, EMEA), Stefan Adamczyk (Sales Director, EMEA) and Paul West (Account Manger, EMEA): This week our new AdColony EMEA team shined their shoes and headed to the popular App Promotion Summit in London. There were plenty of interesting talks featuring some of the…
“The industry has to be more nimble about how we approach video … [There’s] a need for new creative units that show ads differently – in sleek ways that are still lightweight, not intrusive [and] not roadblocking your content.” – Garrett Ward, Director of Digital Operations, NY Daily News Garrett dropped this gem and a…
Not too long ago, brands were getting reprimanded about buying Facebook Likes. Agencies were getting slapped on the wrist for buying Twitter followers. Now, it seems like app developers and mobile publishers are getting the message too: You Get What You Pay For … VentureBeat Insight’s new Mobile User Acquisition study has proven what most…
Consider your smartphone. Not only is it your fifth and most treasured limb, but also the primary place where you search the Internet—you, me and the majority of Americans. Interestingly enough, when people hop on their smartphones they aren’t simply searching, cruising or texting – their their screens are regularly dominated by mobile applications. In…
AdColony Founder Jonathan Zweig sits down with Vancouver-based mobile games publisher/developer YMC Network for a Q&A. Super informative and tells AdColony’s background story from app development to mobile video advertising. Check it out here!
