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In this Creative Showcase, we’re looking at SariWangi’s use of AdColony’s Dynamic End Card and precise audience targeting to introduce a new audience to SariWangi tea – millennial mothers in Indonesia. About the Campaign In an extension of a 10-year campaign called “Mari Bicara” (“Let’s Talk”), SariWangi aimed to bring Indonesians of different races and…
With more countries across Asia Pacific implementing varying degrees of lockdown, we are occupying more space in the virtual world and mobile gaming has since seen a surge in traffic. We have observed a 30% increase in time spent on mobile in comparison to February from our internal data as countries tighten their lockdown measures….
As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer! Kochava Traffic…
Maybe you’re a love bug, looking forward to Valentine’s Day each year with great expectations. Or maybe you’re one of the ones trying to avoid it. Even if you’re not the “hearts and flowers” type, the hearts and flowers of Valentine’s Day are everywhere. Regardless of your personal feelings about it, it’s a big deal,…
As their mobile summit nears, we’re pleased to announce that Kochava has named AdColony as a Top 5 for Signal Clarity, Top 5 Entertainment, and Top 20 Media Partner overall in the annual Kochava Traffic Index. We’re thrilled to be recognized for our commitment to quality across the industry. Of course, no Kochava news in…
Recently, AdColony invited over 350 leaders in the digital advertising industry to its Brand Intelligence Summit in Istanbul. Hosted at the Swissotel, this 2-day event captured insight from marketing professionals on topics like brand safety, ad fraud, viewability, creativity, and more! Considering attendees spanned across over 15 countries from the Middle East, and Latin-America, this…
It’s time for the inaugural AdColony 2018 Intelligence Summit hosted on September 10th and 11th in Istanbul, Turkey! Join an exclusive group of industry leaders as we define the future of digital video marketing. An incredible line-up of speakers, local hospitality, and networking opportunities are only a few of the many reasons this event is…
Whether it’s monitoring your brand’s presence or cutting down on platforms you advertise in, more and more brands are taking active steps to protect their image. With user-generated content being a huge part of everyone’s mobile experience no matter where users live, brand safety is becoming even more difficult to maintain and is something all…
The phrase “brand safety” has been a buzz word in the advertising industry for quite some time now. With 67% of Marketers stating that their brands, or brands they’ve worked with, have been exposed to brand safety issues at least once, it’s no wonder why companies are buckling down on safety measures. While inappropriate content…
AdColony is excited to have been granted the Gold Standard 1.0 by the Interactive Advertising Bureau (IAB) UK! This makes AdColony one of the first group of companies to receive the standard from the independent group. The standard encompasses across the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. IAB UK…