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App Transport Security, or ATS as it’s more commonly known as, is one of the biggest changes Apple has mandated of its development community in a long time. On a simple level, ATS requires that publishers utilize secure, encrypted connections between their app and any back-end services. Next year, Apple will require all apps and…
iOS 10 adoption has been swift, faster than both previous versions of Apple’s mobile operating system. Mixpanel is predicting that iOS 10 will reach 50 percent adoption in less than 11 days. To put that in perspective, iOS 9 took 12 days to reach 50 percent, and iOS 8 took a full month to reach…
Rewarded video is one of the most effective forms of monetization available to publishers but like much of mobile monetization, the devil is in the details. Between rewarded video caps, eCPM, use rate, and impressions, it can be a little daunting to figure out how best to implement this most lucrative and rewarding experience for users. We’ve…
Pokémon Go has been out for about a month now. Shortly after launch, we talked about the incredible planning and execution behind the initial launch of Pokémon Go. Despite some server hiccups, the game was performing strongly, was well received, and making developer Niantic and The Pokémon Company a lot of money. Then the Internet happened. Pokémon…
Push notifications are one of the earliest methods mobile developers were given to draw players back into apps. Since being added to iOS in 2008 with the introduction of iOS 2.0, and the official Android 2.2, developers have pushed to engage with notifications. According to Apple a push notification is defined as “Send over-the-air alerts,…
What exactly makes a user a loyal user? Put simply, it’s someone who keeps using one app instead of a competitor’s. That’s it. That’s really all there is to it. Obviously the more a user opens an app, the more likely they are to spend money in an app, but “likely” doesn’t mean it’s a sure…
SDK fatigue is real. Short for software development kits, SDK’s allow developers to create applications and other functions in an app without having to build them from scratch and are a critical part of the mobile industry. If it’s possible, there’s probably an SDK for it. With the wealth of code and asset libraries available…
The trend toward freemium app economies is no secret: users increasingly shy away from paid apps, and app publishers continually refine and readjust their monetization methods. So which monetization methods are most prevalent? According to a recent Mobile Gaming Report by Business Insider, advertising and in-app purchases remain the top two monetization choices for mobile…
Supercell has another $1 billion mobile hit on its hands with Clash Royale. After taking the world by storm with Clash of Clans, including a $9 million Super Bowl 50 ad starring Liam Neeson, Supercell has once again proven its near-perfect understanding of user behavior and what it takes to keep users engaged long-term. With Clash Royale, Supercell blended elements of multiplayer…
It’s no secret that to engage a user, publishers must offer content that is appealing. In most cases, this requires some level of content personalization. News outlets and social platforms are perhaps the largest examples of customizing experiences for each user. Content is shown in the order that it is likely to engage a given…