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Welcome to This Week in Mobile, AdColony’s look at what’s happening in the mobile landscape, from new devices and app launches to breaking news and industry trends. This week, we are taking a look at how ComScore is improving cross-screen insights, how choose-your-own-adventure video mashes with mobile games, and a sneak peek at Windows 10 Mobile.
Call us biased, but we do love our apps here at AdColony. And clearly, we’re not the only ones … As comScore’s 2014 U.S. Mobile App Report notes, Americans are spending seven out of every eight minutes on their smartphones or tablets in apps. In some cases we’re shopping and searching. In other cases, we’re…
Consider your smartphone. Not only is it your fifth and most treasured limb, but also the primary place where you search the Internet—you, me and the majority of Americans. Interestingly enough, when people hop on their smartphones they aren’t simply searching, cruising or texting – their their screens are regularly dominated by mobile applications. In…