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Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine shares how Apple’s influence over the device makes the device itself its own walled garden, AdColony touches on how Apple’s ATT shows the company’s plans for advertising, and Fyber covers…
Last week we participated in the Digiday Gaming Advertising Forum – specifically, our VP of Global Marketing and Communications, Jonathan Harrop, did a short & sweet presentation about mobile gaming audiences. Let’s clarify how to read that: not “mobile gaming” audiences, but rather mobile “gaming audiences,” that is, consumers who play console games and mobile…
Apple has given publishers in their various ecosystems a little more time to comply with their new privacy requirements, but that doesn’t mean they can rest easy – change is still coming, get the details – and the details on how to preserve your monetization in the new age of privacy. Join us for a…
With iOS14 on the horizon and ad-tech teams everywhere scrambling to adjust to the new privacy guidelines, even with Apple delaying enforcement of some of its requirements, our VP of Programmatic Demand, Ben Holmes, shared his thoughts on privacy and personalization recently with Digiday at their 2020 Brand Summit. Below are some key points he…
When it comes to mobile advertising, brands are always concerned with increased efficiency and revenue, and so are developers. One of our trusted partners, Fyber, has launched the latest version of its mediation platform for mobile game developers and advertisers alike to achieve their goals. Meanwhile, brands are learning how to best serve engaging ads…
Although in-app game advertising is on the rise, there are still brands that are skeptical about dedicating marketing budgets to reach out to “gamers.” AdColony’s recent article on Digiday touches on the diverse gaming audience and why brands should get in on the mobile in-app gaming phenomenon. Meanwhile, Zynga’s strongest mobile earnings ever in Q2…
Join leaders from top agencies and brands at Digiday Programmatic Marketing Summit in Austin! The event will be held May 29th to 31st, 2019 and will feature candid discussions on where brands are investing in programmatic advertising across platforms. This year’s summit will cover the evolving programmatic supply chain, new transparency tools, the upcoming release…
Just recently, Digiday hosted its Publishing Summit at the Ritz-Carlton in Key Biscayne, Florida! The theme for this 3-day event was “building a consumer mindset,” and it included lots of discussions surrounding privacy, quality, and building direct relationships with your audience. Aside from the insightful talks, the Digiday Publishing Summit also included exciting opportunities to…
Building a consumer mindset. That’s the theme for the upcoming Digiday Publishing Summit, hosted from September 24th to the 26th at The Ritz-Carlton Key Biscayne in Florida! With GDPR and privacy top of mind, publishers must create multifaceted revenue models that focus on building direct relationships with their audience. This summit will dive into new…
The Digiday Programmatic Marketing Summit is coming to New Orleans, Louisiana! Hosted at the Ritz-Carlton from May 30th to June 1st, this summit will explore the trends in programmatic and what they mean for brand marketers in the future. AdColony is excited to be an official partner for this event, where so many people gather…