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We are thrilled to announce that AdColony is officially part of the IAB Australia Gaming Working Group, with our very own Lance Traore (Country Manager, ANZ) on the council! The Gaming Working Group was convened to educate and evangelize the power and value of Gaming to the Australian advertising industry. The council recently launched the…
Mobile gaming has become a common pastime around the world and games based on established franchises (IP-based games) have been on the rise. Apple’s privacy changes could change the way developers acquire users so many of them are jumping on IP-based games that have loyal audiences. A new report from Newzoo goes deep into IP-based…
AdColony, the in-app marketplace for brands, is excited to have been granted the Gold Standard 2.0 by the Interactive Advertising Bureau (IAB) UK. The standard encompasses the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. This makes AdColony one of the first companies to receive the standard from the independent group,…
AdColony is going to the 2020 IAB Annual Leadership Meeting (ALM)! The conference will expose senior executives from across the brand-media ecosystem to the next wave of disruptive technologies, and the ways they are transforming modern consumer experiences now. New for 2020 are 4 big stages or “tracks” programmed around the deeper interest areas of the assembled…
In 2018, digital advertisers lost $35 billion to digital ad fraud, or $51 million a day. This year that number is expected to jump to $42 billion, due to new, sophisticated techniques by fraudsters. Another reason is advertisers, particularly small and mid-size brands, are not adopting anti-fraud solutions like ads.txt and openRTB 3.0 spec. Because…
If you asked any digital marketer today what’s one thing they would want more of, the last thing they’re going to tell you is “fragmentation,” or more things to keep track of, more vendors, more rules of operation, more code. More realistic answers might be: I want more transparency, more accountability, more (or rather, better!) measurement….
Earlier this year, IAB Tech Lab released the specification for app-ads.txt, a text file that a developer can upload to their website that lists the ad sources authorized to sell that app’s inventory. Anyone paying attention to the ads.txt standard shouldn’t have been surprised. App publishers who adopt this file can better control their inventory…
Digital ad spend has been growing rapidly for several years with mobile and video as dominant drivers for the huge numbers. According to a recent report, finance, and telecom companies are spending top dollar on mobile advertising. Meanwhile, digital ad spend in Europe is seeing its highest growth since 2011, thanks to mobile and video….
Two recent studies have confirmed the undeniable power of mobile video. Digital advertising spend in the United States was reported as exceeding $100 billion for the first time, thanks to mobile video. Meanwhile, a study suggests that 5G connection speeds will further accelerate mobile ad spend. Get all the details in this week’s Mobile Monday!…
At this year’s IAB Mixx Awards, AdColony brought home four wins for campaigns throughout 2018! We’d say we’re used to it by now, but winning awards never gets old. This year, the ceremony was hosted on February 21st, 2019 at the Four Seasons Hotel in Istanbul. Doritos Jurassic World Doritos came together with an…