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As mobile users spend 86% of their time in apps, the need to reach these audiences via native ads has never been greater. However, as users quickly scroll through in-app feed-based content, it is often difficult to slow the scroll and entice a user to view in-feed advertisements and drive meaningful performance. The first hurdle…
“The industry has to be more nimble about how we approach video … [There’s] a need for new creative units that show ads differently – in sleek ways that are still lightweight, not intrusive [and] not roadblocking your content.” – Garrett Ward, Director of Digital Operations, NY Daily News Garrett dropped this gem and a…