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Frisian Flag, one of the leading manufacturers of dairy-based products for children in Indonesia, faced several major challenges for its Frisian Flag 123 milk variant. Frisian Flag 123, made for toddlers aged 1 to 3 years old, struggled to penetrate the middle-income market – Indonesia’s largest socio-economic segment – due to stiff competition. There was…
UIP, Paramount Pictures holding company in the Philippines, was looking for a way to heighten awareness and drive box office sales for Sonic the Hedgehog – the 2020 action-adventure comedy based on the beloved Sega video game franchise. However, when Paramount released the movie trailer in 2019, the company faced a tsunami of negative buzz….
In this Creative Showcase, we’re looking at the Dacia Duster campaign from Spain! The Romanian automotive brand (a subsidiary of Groupe Renault) reached potential customers by promoting its core brand values of generosity, reliability, simplicity, and intelligence, with a successful and engaging video advertising campaign while giving them an opportunity to experience all these values…
In this Creative Showcase, we are looking at the engaging BMW 2 Series Gran Coupé campaign in the South African region. With its new model, the BMW 2 Series Gran Coupe has proven its superiority in design, while breaking new ground in technology and driving dynamics. Combining AdColony’s Instant Play HD Video and Dynamic End…
In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ was utilized to drive brand awareness and retention in an award-winning campaign for World of Warcraft: Battle for Azeroth. How it WorkedIn 2018, With the latest expansion of World of Warcraft set to be released, Blizzard Entertainment tapped AdColony to…
In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ and Instant-Play™ HD Video were utilized to drive greater vehicle awareness for Toyota in this multiple award-winning campaign! How it WorkedAdColony worked with Toyota and their agency Conill Advertising to create a three-month-long campaign to drive user engagement. Two versions of…
In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ is paired with interactive elements to recreate the sensations of Doritos Cool & Hot in its Smarties X award-winning campaign! How it WorkedThe mobile ad campaign was for Doritos Cool and Hot was inspired by the different sensations that are…
In this edition of the Creative Showcase, we’re taking a look at the MMA Smarties-nominated Nestle Dancow Aurora™ HD Video, how it worked, and why it gained so much success! How it Worked Aimed at tech-savvy, millennial mothers in Indonesia, the Nestle Dancow Aurora™ HD Video campaign brought utilized the interactivity available with mobile experiences….
In this edition of Mobile Monday, we are covering the rise of even shorter ads, how one company wants to revive app subscriptions via a new model, and the value that one search giant places on mobile discovery. The Rise of Shorter Ads It’s long been known that mobile advertising creatives need not adhere to…
In this Creative Showcase, we are examining how Elex is able to drive installs for their mobile strategy game Clash of Kings through ambient effects, crescendoing text, and use of characters. Why it Works: This creative follows several mobile video ad best practices, including: 21 second duration crescendoing callouts ambient effects character close-ups energetic, non-essential audio…