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Papaya Gaming is a rapidly-growing mobile gaming company that develops innovative versions of the most exciting and popular games and turns them into skill-based, real money tournaments. The company has reached a growth of over 2,000% active users in 2020 alone. Its games, Solitaire Cash & Bubble Cash, have been downloaded over 4 million times…
If you are into puzzle games, building, decorating, and reconstructing a place from scratch, completing daily in-game tasks, and then recreating the game’s story with side characters, Tactile Games’ Lily’s Garden is the right choice for you! While the game had successful downloads worldwide, it also managed to reach a rating of 4.8 in both…
If you’re looking to grow your app, whether you’re an entertainment app, a utility app, or a mobile game, campaign measurement is an essential part of the equation. One such app is the daily horoscope and tarot reading entertainment app Faladdin. They worked with AdColony and our partner, global app marketing platform Adjust, who provided…
As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer! Kochava Traffic…
Meet Steve Dunkley, Senior Growth Manager in our Berlin office! As a part of the performance team, Steve’s day is full of communicating with clients and collaborating with the Account Management teams. When he’s not working, Steve can be found training for his next cyclocross race. Get to know Steve in this week’s AdColonized feature!…
After creating your exciting and innovative mobile game, it’s time to get people to play it! Whether this is your first or hundredth title, your game’s audience always starts at zero so you will need to develop a unique, strategic plan for user growth. With so many media and advertising options out there, it’s important…
Meet Muammer Ünal, Director of Advertising Operations, Performance based in Istanbul! As a part of the Sales Operations team, Muammer manages two teams at our Turkey office. When not working, he enjoys camping, listening to jazz and soul, and spending time with family members. Get to know Muammer in this week’s AdColonized feature! What exactly…
You’ve just spent time, hard work, and money to create an app you know people will love. Is that all it takes to achieve success? Not quite. It’s time to look at what you can do to build an audience that will download and enjoy your app. With millions of apps in the Google Play…
If you’re not already aware, the AppsFlyer Performance Index is back with Edition VII. This index is a tool for app marketers to see the performance ranking of mobile media sources. From ROI and retargeting to growth in the gaming and non-gaming sectors, this report covers 20 billion installs and 39 billion app opens of…
It’s a big week for advertisers and publishers alike when it comes to joining of programmatic and in-app. Pubmatic is bringing more programmatic demand than ever to publishers who want to tap into multiple demand sources, and studies show that in-app ads are simply better when it comes to being naturally more resistant to ad…