Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.
Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on SKAN’s effect on Snap’s revenue, AdColony recaps Android 12’s privacy features, and Fyber shares research on how important app reviews are for retention. Snap out of it! Despite…
For the fifth year in a row, AdColony was named one of the Top Media Sources in Singular’s ROI Index 2021. This annual report analyzes and ranks the top 15 performing ad networks across iOS and Android devices. This study looks at the largest costs, revenue, data fraud, and retention throughout the industry. Singular’s report…
The key to running a successful user acquisition campaign goes far beyond just the creative execution. App install marketers have to constantly sift through data to modify campaigns and further optimize them. With so many metrics at hand, it’s easy to get lost in a data dump. To better understand the effectiveness of UA campaigns,…
For the fourth year in a row, AdColony was named among the Top Media Sources in Singular’s ROI Index 2020. The annual report recognizes the top 15 ad networks in terms of ROI and retention. The marketing intelligence platform analyzed $6.3 billion in ad spend and 2.2 billion app installs from 550 ad networks. The…
Over the years, smartphones have become a necessary tool for everyday functions. Because mobile devices never leave our side, users around the world not only spend a lot of time on their phones but also tons of money. A recent report from Deloitte does a deep dive into mobile gaming and how much users in…
Apple’s year in China may not be as rosy as initially planned. The company recently revised its guidance on the quarter citing strong competition in China. On the sunnier side of things, Niantic has announced their latest set of Pokémon GO summer events around the world, taking player engagement and retention (and hopefully re-engagement) to another…
Mobile measurement and ad fraud prevention is kind of Adjust’s thing, so it’s important news when they release new standards. This week they published their Global Benchmarks 2.0 report. It’s also timely, as TrafficGuard and Juniper Research also this week released their latest study on fraud across Asia. Time to take a look this Mobile Monday!…
It should come as no surprise that esports are a big thing. It’s also a huge growing component of mobile gaming as well! At the forefront of that growth is Skillz, the leader in mobile esports that connects the world’s 2.6 billion mobile gamers through competition. Skillz changes the way competition happens on mobile devices…
Rewarding users for their actions in a game has been one of the most time-honored ways of retaining them. Sometimes that takes the form of power-ups or free in-game items as they progress, sometimes it’s real rewards. Jet Set Go Rewards has taken rewarding users to the next level with its Rewardify platform and is…
For many of the most hardcore console and PC gamers, Epic Games needs no introduction. For the mobile crowd, they might be best known for the Infinity Blade franchise. With its recent success in porting runaway battle royale success Fortnite to mobile, Epic Games’ position in the mobile marketplace is showing no signs of slowing. Founded…