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User-Initiated Video Wins Again Last week saw the first ever AdColony Supernova Summit, bringing together publishers and app performance marketers in Snoqualmie, Washington for two days of education and relaxation. This week, the first ever AdColony Intelligence Summit is taking place in Istanbul, showcasing the latest in brand research across Europe and beyond! Earlier today,…
Promotions and rewards on mobile had fallen into a rut. Expectations were low. The user experience was poor, the trade-off for users wasn’t worth it. Fortunately, Alex Betancur and Tony Vartarian founded Jump Ramp Games in 2011 to refine that space and turn it into a space where users could enjoy better experiences, and where…
A lot of noise has been made over fraud within the mobile ad ecosystem. As the mobile app landscape has continued to embrace an ad-supported business and revenue model, the specter of fraudulent activity has been raised repeatedly and often without a solution being reached or even recommended. Whenever the term “mobile ad fraud” comes…
You may not have heard of publisher Jam City, but you’ve almost certainly heard of some of their smash hit apps like Cookie Jam, Juice Jam, and Panda Pop. With over 50 million MAU, Jam City has seen their revenue grow by 100 percent every year for five years. Every minute, 30,000 people open one of…
In the world of mobile games, Concrete Software has been around a long time. Founded in 2003, the team at Concrete makes arcade-style fun in the form of hits like Rapala Fishing – Daily Catch, NHL Hockey Target Smash, and a host of card games under the Aces banner. In an industry where the hottest…
Rewarded video is one of the most effective forms of monetization available to publishers but like much of mobile monetization, the devil is in the details. Between rewarded video caps, eCPM, use rate, and impressions, it can be a little daunting to figure out how best to implement this most lucrative and rewarding experience for users. We’ve…
It’s been known for some time that mobile users prefer free content and actively avoid paywalls & paid apps. This trend is no different for the news industry, where traditional news subscription numbers have struggled as users go online. As print circulations fall & publications must redefine themselves, so their tried & true monetization methods must be…
While there are a myriad of monetization options available to mobile game developers, the freemium economy and the expectation for free content often necessitates ad monetization solutions. So which ad formats would mobile app game developers most recommend? According to a survey of 350 mobile game developers published by eMarketer, the preference for video is…
You’re playing a game and finish a difficult level or furiously swiping right to find your soulmate. Suddenly, a pop-up appears. “Like using this App? Rate us!” it asks, with a button to take you to the App Store. It’s an experience most users are familiar with, and one app developers and publishers are keen to keep short, but…
The reports are in and despite a small dip as a share of combined app downloads in 2015, games actually increased to 80% of overall app spending! That’s another year of mobile game developers and publishers proving once again that mobile is the space to be in. These awesome numbers come from App Annie’s Gaming Spotlight 2015 Review, released last…