AdColony

20th Century Fox

Rise of the Planet of the Apes

Objective: To drive awareness of the theatrical release, AdColony ran interstitial videos to a
targeted movie-going audience across top-ranked mobile inventory using our Instant-Play™
technology. End frames offered exclusive footage on YouTube and one-touch access to
Fandango for movie ticketing and showtimes.

Results: The movie opened at #1 at the box office, while the campaign delivered 1.5 million
video minutes watched, 3 million completed video views, and drove tens of thousands of
users to YouTube and Fandango to view additional footage and purchase tickets.

• #1

  Box Office Debut

• 1.5 Million

  Video Minutes Watched

• 3 Million

  completed video views

• Drove

  tens of thousands

  of users to fandango and youtube

Scion

tC Release Series 7.0

Objective: To drive awareness and purchase consideration for this limited-release, special-edition sport coupe, Scion turned to AdColony to spread the word about the tC Release Series 7.0 to a highly targeted audience of likely buyers.

Results: The campaign on AdColony was the highest-performing mobile in-app video ad
unit of any ad network where the campaign appeared.

• 3X

  HIGHER ENGAGEMENT
  THAN OTHER ADS

• Highest

  Perfoming Mobile in-App
  Video Ad Unit

• High Impact

  video showcased the
  product in action

• Drove users to

  Engage

  on a mobile
  product website

Microsoft

Bing

Objective: Microsoft engaged AdColony to increase mobile search usage of Bing and drive
discovery of the Bing mobile app among a technology-focused audience.

Results: The campaign resulted in 1.3 million completed video views and 315,000 minutes
watched. In addition, the call-to-action to “Try Bing” and download the mobile app ranged
between 3% and 5% resulting in up to a 20% increase in KPI brand metrics.

• 1.3 Million

  completed video views

• 315,000

  Video Minutes Watched

• 3-5%

  ctrs

• Up to 20%

  Increase in KPI brand metrics

Consumer Packaged Goods Company

Objective: A leading global CPG company enlisted AdColony to increase views of its new
viral video campaign on YouTube. The campaign targeted females 18-34 across AdColony’s
top-ranked app network with spectacular success.

Results: 375,000 minutes were watched with 1.5 million completed video views. The
campaign resulted in 5% CTRs to view additional content on YouTube and drove over 70,000
users to YouTube to view and share viral videos.

• 1.5 Million

  Completed Video Views

• 375,000

  Video Minutes Watched

• 5%

  CTR to View additional content

• 70,000

  Referrals to YouTube

Square Enix

Objective: Square Enix turned to AdColony to drive awareness and pre-orders of a highly anticipated new action game targeting males 18-34 years old.

Results: With over 1.3 million minutes of HD mobile video ads watched and 2.5-million-plus completed video views, the campaign on AdColony’s network resulted in 3%+ CTRs, driving 80,000 users to GameStop for pre-orders.

• 2.5+ Million

  Video Ads Watched

• 1.3 Million

  Video Minutes Watched

• 3% +

  CTR

• 80,000

  Users Referred to gamestop
  For Pre-Orders

CHEGG

Objective: Chegg turned to AdColony to drive discovery of the Chegg app, which
enables iPhone users to rent textbooks directly from their mobile device, by targeting
college students.

Results: 250,000 minutes watched and more than 100,000 completed video views later,
plus 3%–6% CTRs, the campaign helped drive the Chegg app to #1 in education from #26.

• #1

  App in Education
  From #26

• 100,000

  Completed Video Views

• 3-6%

  CTRs

• 250,000

  Video Minutes Watched

Cube Dog

Objective: Podotree partnered with AdColony to drive discovery and awareness of
CubeDog, a 3D-toy-building app on iOS, over a 4-day period.

Results: “AdColony’s HD mobile video network did a tremendous job of reaching targeted
consumers to drive downloads and customer acquisition for CubeDog. With our AdColony HD
video campaign, CubeDog rose from #50 to #24 in Entertainment!” –Eugene Kim, Director, Business Development and Marketing (US)

• ½ Million

  Completed Video Views

• 250,000

  Video Minutes Watched

• 6%

  CTR

• 100's

  of Users Posting 5-star Reviews