Unifying under the AdColony Brand

Posted Dec 12, 2016

Today, we announced that our entire company will unify under the AdColony brand, allowing us to have one voice and presence as we lead into 2017. As the recent sale of the Opera browser necessitated a move away from the Opera Mediaworks name, it only made sense to unify under the brand already so well-known…

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Revving up for the Holidays

Posted Nov 22, 2016

From Thanksgiving to the big game in January, this is a bustling time for advertisers and a promising time for mobile app publishers. Indeed, holiday brand demand is already surging across the platform, and the busiest weeks of the year still lay ahead. To help maximize results for both brands and publishers, AdColony has exciting…

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Introducing Aurora™: The Next Generation SDK from AdColony

Posted Oct 11, 2016

The next generation of mobile video is here. Today, the AdColony Aurora™ SDK is available, offering exciting improvements and new features for publishers and advertisers alike. Mobile app publishers can now download the Aurora™ SDK on the AdColony Github here. Instant-Play™ HD Vertical Video The highest quality ad experience on mobile is now available in…

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TUNE Ranks AdColony as Leading Independent Mobile Advertising Partner

Posted Sep 21, 2016

Driving meaningful campaign results at scale on mobile is no small feat, and there are thousands of advertising platforms that exist in this pursuit. Today, TUNE revealed their top 25 global advertising partners for 2016, and AdColony is ranked #2, the leading independent partner that’s second on the list only to Google. How The List…

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Preparing for iOS 10: Ad Tracking Updates & ATS Compliance

Posted Sep 13, 2016

With Apple’s iOS 10 gold master now available, there are two key changes that mobile publishers and advertisers should take particular note of: limit ad tracking and ATS compliance. Mobile advertisers will need to sync with their advertising & attribution partners to verify that their tracking solution is prepared, and mobile publishers will need to…

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Go Beyond with Compass™

Posted Mar 15, 2016

Five years ago, AdColony launched its mobile video advertising and monetization platform at GDC 2011. Understanding the need for mobile publishers to grow and monetize their apps, AdColony has continued to innovate across its Instant-Play™ HD mobile video offerings to meet the needs of our partners. Of course, mobile publishers need more than user acquisition…

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Change of Leadership at Opera Mediaworks

Posted Dec 7, 2015

We’d like to share an announcement from our parent company, Opera, about a change of leadership for the business. As of today, Will Kassoy, CMO of Opera Mediaworks and CEO of AdColony, has accepted the position as CEO of Opera Mediaworks. The current Opera Mediaworks Executive Team and AdColony Executive Team will now report directly…

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Brands Embrace Haptic Enabled Mobile Video

Posted Oct 29, 2015

As brand advertisers continue to explore new and groundbreaking means of capturing mobile user attention, Stoli is already shaking things up with a new haptic feedback enabled mobile video campaign. Running on the AdColony platform and reaching over a million users daily in the United States, the campaign leverages haptic feedback to create a more…

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Now Available: AdColony Android SDK Version 2.3 + Unity & Adobe Air Updates

Posted Oct 22, 2015

Version 2.3 of the AdColony Android SDK is now available for mobile app publishers. Like the iOS 2.6 SDK released a few weeks ago, this SDK update features performance optimizations designed to increase ad fill ― and thus revenue ― for early session impressions. While the update is optional and supports Android 2.3.3+, all publishers…

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Now Available: AdColony SDK Version 2.6 with iOS 9 Support and Improved Ad Delivery

Posted Sep 22, 2015

Version 2.6 of the AdColony SDK is now available for mobile app publishers. In addition to providing full iOS 9 compatibility and heightened security, the update also features performance optimizations designed to increase ad fill ― and thus revenue ― for early session impressions. While the update is only mandatory for apps compiled against iOS…

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