User-acquisition

Driving Installs with the Right Partners & Data

Posted Dec 21, 2016

In November, AdColony together with Adjust, a leading mobile attribution and analytics company, held a joint event in Singapore, bringing together creative mobile experts and veterans to discuss how user acquisition is more than just bringing new people to a product. Centred around performance marketing and data, AdColony APAC Managing Director Vikas Gulati was part of…

Read more

ATS & HTTPS 101

Posted Dec 15, 2016

App Transport Security, or ATS as it’s more commonly known as, is one of the biggest changes Apple has mandated of its development community in a long time. On a simple level, ATS requires that publishers utilize secure, encrypted connections between their app and any back-end services. Next year, Apple will require all apps and…

Read more

An Introduction to Push Notifications

Posted Dec 8, 2016

Push notifications have been with us almost as long as smart phones themselves. You see push notifications frequently, ranging from the latest news alerts, to alerts that your friend has beaten your score in the hottest new mobile game. Put simply though, a push notification is a small message for a specific app that is…

Read more
Pokemon-Halloween

Events & Increased Engagement Lessons From Pokémon Go

Posted Nov 9, 2016

Short-term events have been a tactic game publishers use to create an uptick in engagement for some time. While “double XP weekends” and holiday-themed updates have long been a staple in the console world, mobile is still catching up. Since its launch in July, Pokémon Go has had its share of ups and downs. October, though,…

Read more
Notifications

Taking Advantage of Siri & Improved Notifications

Posted Sep 16, 2016

iOS 10 adoption has been swift, faster than both previous versions of Apple’s mobile operating system. Mixpanel is predicting that iOS 10 will reach 50 percent adoption in less than 11 days. To put that in perspective, iOS 9 took 12 days to reach 50 percent, and iOS 8 took a full month to reach…

Read more
Rewarded Video

Rewarded Video – Making the Most of Value Exchange

Posted Aug 12, 2016

Rewarded video is one of the most effective forms of monetization available to publishers but like much of mobile monetization, the devil is in the details. Between rewarded video caps, eCPM, use rate, and impressions, it can be a little daunting to figure out how best to implement this most lucrative and rewarding experience for users. We’ve…

Read more
Pokemon Go Vision

Pokémon Go and Building Community Engagement

Posted Aug 5, 2016

Pokémon Go has been out for about a month now. Shortly after launch, we talked about the incredible planning and execution behind the initial launch of Pokémon Go. Despite some server hiccups, the game was performing strongly, was well received, and making developer Niantic and The Pokémon Company a lot of money. Then the Internet happened. Pokémon…

Read more
Monetization Basics Header

The Basics of Mobile Monetization

Posted Jul 19, 2016

Monetization for mobile is something we talk a lot about, and we assume that readers have at least a basic understanding of what it takes to monetize their app. Many other sites do as well. This can lead to a lot running in circles for a new developer trying to figure out what everyone is trying to…

Read more

Pokémon Go – The “Perfect” Mobile Release?

Posted Jul 7, 2016

The long awaited Pokémon game for mobile devices is finally here. People who played the original Red and Blue versions of the game on their Game Boys have long since graduated to smartphones and finally have a fix for catching them all without an additional handheld. It’s been a long time coming but developer, Niantic…

Read more

Messaging: Push for Greater Engagement

Posted Jun 30, 2016

Push notifications are one of the earliest methods mobile developers were given to draw players back into apps. Since being added to iOS in 2008 with the introduction of iOS 2.0, and the official Android 2.2, developers have pushed to engage with notifications. According to Apple a push notification is defined as “Send over-the-air alerts,…

Read more