10 Fast Facts for the iPhone’s 10th Anniversary

Posted Jan 10, 2017

Ten years ago this week, Steve Jobs stood on stage at Macworld in San Francisco for the keynote address. It’s been ten years since that important day, and without that announcement, an entire industry would take who knows how many more years to build up than the explosion the iPhone catalyzed. The iPhone changed the way people used…

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Apps Overtake PC and Console in Mobile-First Publishing Surge

Posted Jan 3, 2017

The trend toward a mobile-first mindset in digital publishing is nothing new. However, new data from a recent report by SuperData Research suggests that mobile publishing — at least for the video game industry — is more than just a promising future; it’s a dominant reality. Indeed, in 2016, mobile titles raked in $41 billion…

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New Case Study – Rewarded Video & Prettygreat

Posted Dec 7, 2016

Rewarded video has proven to be one of the most effective sources of revenue generation for mobile app developers. It seems simple at first – users watch an ad, users get rewards, but there’s plenty of nuance to what rewards are given, and when. A simple integration that gives users a reward for viewing an…

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Top Advertisers Share Latest App Install Marketing Trends

Posted Nov 3, 2016

How do the top mobile marketers maximize the performance of their app install campaigns to rise above the noise and acquire high quality, loyal users at scale? Which channels do they turn to, what’s changed in 2016, and what are they most excited for leading into 2017? To find out, AdColony recently surveyed marketers at…

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Influencing App Opens Via Notifications

Posted Oct 25, 2016

While an immediate reaction to a message or ad is often desired, more often than not, users who engage will do so at a later time. This is the case for all types of mobile marketing campaigns, from user acquisition to re-engagement. According to a recent report from Business Insider, this is particularly true for push…

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When to Skip: Improving Video Interstitial Ad Monetization

Posted Oct 4, 2016

While many mobile app publishers are turning toward opt-in ad experiences wherein users watch a video in exchange for an in-app reward, the need remains for video interstitial ad placements (also referred to as mid-roll video). Afterall, ads placed at natural breaks in content are a familiar experience that television has trained users to not…

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New Mobile App Users Prefer Free Content

Posted Sep 20, 2016

The overwhelming mobile user preference for free content is without contention. However, the question that remains is whether that trend is holding, or if more users are becoming willing to pay for apps. As contradictory as it may sound, the answer to both of these questions is yes. As data from a recent eMarketer report…

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Five Forces Shaping User Acquisition in 2016: Lessons from Casual Connect USA

Posted Sep 14, 2016

This summer, Bryan Buskas, our Chief Customer Officer, brought together executives from leading mobile developers Playtika, GSN Games, and Murka at Casual Connect USA 2016 for an informative panel geared toward app developers. They discussed the five most important trends app install marketers need to know right now about acquiring users and growing their apps. Bryan was…

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Getting Personal: The Trend Toward Custom Content

Posted Aug 9, 2016

To continuously captivate consumers, custom content is as crucial as the first 9 words of this sentence are alliterative. In April, survey results revealed that senior level marketers found content personalization and campaign targeting to be the most critical aspects of their marketing tactics. This trend has only strengthened. Recently, another survey revealed that 95% of marketing professionals feel…

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The Basics of Mobile Monetization

Posted Jul 19, 2016

Monetization for mobile is something we talk a lot about, and we assume that readers have at least a basic understanding of what it takes to monetize their app. Many other sites do as well. This can lead to a lot running in circles for a new developer trying to figure out what everyone is trying to…

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