3 Ways Auto Brands are Leveraging Mobile-Only Creative

Posted Feb 21, 2017

As the mobile screen officially takes center stage in consumers’ lives, it is also becoming one of the central touch points during the car-buying process as well. From vehicle pricing and model comparisons to content like photo galleries, ratings and owner reviews – it’s all being consumed on mobile. More than half (53%) of automotive…

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From Paper to Mobile: The Transformation of Coupons

Posted Feb 14, 2017

For decades, advertisers have intrigued consumers with coupons. Although the format has changed over the years, the tactic — particularly with mobile coupons — is still as effective as ever. For decades, people have used coupons to cut household costs. Since the 1960s, families have been cutting coupons from the Sunday paper, ultimately hoping to add…

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New Survey: Viewers’ Mobile Behavior During the Big Game

Posted Jan 31, 2017

As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumers’ eyes truly be during the game?…

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The Mobile Screen Time Crunch

Posted Jan 24, 2017

Time spent on mobile devices has been slowly overtaking other media for several years now, but as time on mobile devices increases, so too does the competition for the small screen. Recently, we wrote about the first half of mobile and app’s growing time as part of digital media consumption habits. The second half of…

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Don’t Recycle & Other Video Best Practices

Posted Jan 17, 2017

Captivating users on their most personal devices requires a different approach. Not only are things perceived differently on smaller screens, but the entire viewer experience and setting is different. These nuances are why we launched the Native Video Fund a couple years ago and analyzed over 11 billion ad impressions last year. Recently, eMarketer released…

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10 Fast Facts for the iPhone’s 10th Anniversary

Posted Jan 10, 2017

Ten years ago this week, Steve Jobs stood on stage at Macworld in San Francisco for the keynote address. It’s been ten years since that important day, and without that announcement, an entire industry would take who knows how many more years to build up than the explosion the iPhone catalyzed. The iPhone changed the way people used…

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Apps Overtake PC and Console in Mobile-First Publishing Surge

Posted Jan 3, 2017

The trend toward a mobile-first mindset in digital publishing is nothing new. However, new data from a recent report by SuperData Research suggests that mobile publishing — at least for the video game industry — is more than just a promising future; it’s a dominant reality. Indeed, in 2016, mobile titles raked in $41 billion…

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New Case Study – Rewarded Video & Prettygreat

Posted Dec 7, 2016

Rewarded video has proven to be one of the most effective sources of revenue generation for mobile app developers. It seems simple at first – users watch an ad, users get rewards, but there’s plenty of nuance to what rewards are given, and when. A simple integration that gives users a reward for viewing an…

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Top Advertisers Share Latest App Install Marketing Trends

Posted Nov 3, 2016

How do the top mobile marketers maximize the performance of their app install campaigns to rise above the noise and acquire high quality, loyal users at scale? Which channels do they turn to, what’s changed in 2016, and what are they most excited for leading into 2017? To find out, AdColony recently surveyed marketers at…

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Influencing App Opens Via Notifications

Posted Oct 25, 2016

While an immediate reaction to a message or ad is often desired, more often than not, users who engage will do so at a later time. This is the case for all types of mobile marketing campaigns, from user acquisition to re-engagement. According to a recent report from Business Insider, this is particularly true for push…

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