Mobile Monday: Custom News Feeds & Engaging Alerts

Posted Feb 20, 2017

In this edition of Mobile Monday, we are examining the importance of customizable mobile news feeds and notifications, as evidenced by Upday’s continued expansion and the latest data from Reuters. Upday’s Upcoming Expansion The mobile news app Upday is preparing to expand into new markets soon. The news aggregation platform originally based in the UK…

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Mobile Monday: The Continued Growth of Video

Posted Feb 13, 2017

In this edition of Mobile Monday, we are examining what the latest report from Cisco means for the growth of mobile video — and the mobile ecosystem as a whole — through 2021. Mobile Video’s Continued Growth It’s no secret that people watch a large amount of video content on their mobile devices. According to…

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Mobile Monday: Big Game Apps & Immersive Experiences

Posted Feb 6, 2017

In this edition of Mobile Monday, we are taking a look at the top apps, app-based services, and other mobile-enabled immersive experiences to be promoted during the Super Bowl yesterday. Mobile Strike In the first quarter of the game, Arnold Schwarzenegger appeared once again as the face of hit mobile title Mobile Strike. In accordance…

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Mobile Monday: Distribution Dumps & the IAB’s New Chairman

Posted Jan 30, 2017

In this edition of Mobile Monday, we’re examining the pitfalls of third-party content distribution and what the new IAB chairman’s mission may mean for advertising reporting standards. The Distribution Dump While the appeal of syndicating content to third-party platforms for additional reach and ad revenue is appealing, a recent report suggests that it may serve as more…

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AdColony Mobile Monday: Driving Connections & Telling Stories

Mobile Monday: Driving Connections & Telling Stories

Posted Jan 23, 2017

In this edition of Mobile Monday, we’re looking at two brands that are looking to connect with users in more meaningful ways in 2017: Burberry and Häagen-Dazs. From a new perspective on a mobile app’s purpose to a new way to leveraging the latest tech in mobile storytelling to generate conversation around a cause that another…

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Mobile Monday: Fighting for Time Spent

Posted Jan 16, 2017

In this edition of Mobile Monday, we are examining the latest reports from eMarketer and TUNE to uncover how the fight for time spent is likely to affect publishing strategies in the years to come. Time Spent In-App It’s no secret that people spend a vast majority of their time on mobile devices within apps….

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Mobile Monday: Experiential Storytelling and the New York Times

Posted Jan 9, 2017

In this edition of Mobile Monday, we are taking a look at how the New York Times’ latest project may mean for the storytelling trends of traditional publishers on mobile. Late last week, the New York Times announced its foray into the next generation of mobile storytelling at CES. Moving beyond the confines of a traditional…

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Mobile Monday: CES 2017 Preview

Posted Jan 2, 2017

In this edition of Mobile Monday, we are taking a look at the top events and sessions for mobile publishers and advertisers to check out at the 2017 Consumer Electronics Show in Las Vegas, Nevada. Wednesday Sessions Below are the top sessions to check out on the first day of CES 2017: CES 2017 Trends…

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Mobile Monday: Running for Content

Posted Dec 19, 2016

In this edition of Mobile Monday, we are taking a look at how Nintendo is managing expectations for its latest mobile title and how a new service is catering to mobile user’s insatiable desire for fresh content. Running for Installs When Nintendo accumulated over 5 million installs in 24 hours for its new mobile title Super Mario…

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Mobile Monday: The Holiday Surge & a New Champion

Posted Dec 5, 2016

In this edition of Mobile Monday, we are taking a look at where brands are spending their mobile ad dollars this holiday season and what mobile gaming’s first MOBA esports championship means for the industry. Brands Turn to In-App Ads for Holiday Push With the effect of mobile web blacklisting becoming more prominent, major brand…

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