Mobile Monday: Fighting for Time Spent

Posted Jan 16, 2017

In this edition of Mobile Monday, we are examining the latest reports from eMarketer and TUNE to uncover how the fight for time spent is likely to affect publishing strategies in the years to come. Time Spent In-App It’s no secret that people spend a vast majority of their time on mobile devices within apps….

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Mobile Monday: Experiential Storytelling and the New York Times

Posted Jan 9, 2017

In this edition of Mobile Monday, we are taking a look at how the New York Times’ latest project may mean for the storytelling trends of traditional publishers on mobile. Late last week, the New York Times announced its foray into the next generation of mobile storytelling at CES. Moving beyond the confines of a traditional…

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Mobile Monday: CES 2017 Preview

Posted Jan 2, 2017

In this edition of Mobile Monday, we are taking a look at the top events and sessions for mobile publishers and advertisers to check out at the 2017 Consumer Electronics Show in Las Vegas, Nevada. Wednesday Sessions Below are the top sessions to check out on the first day of CES 2017: CES 2017 Trends…

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Mobile Monday: Running for Content

Posted Dec 19, 2016

In this edition of Mobile Monday, we are taking a look at how Nintendo is managing expectations for its latest mobile title and how a new service is catering to mobile user’s insatiable desire for fresh content. Running for Installs When Nintendo accumulated over 5 million installs in 24 hours for its new mobile title Super Mario…

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Mobile Monday: The Holiday Surge & a New Champion

Posted Dec 5, 2016

In this edition of Mobile Monday, we are taking a look at where brands are spending their mobile ad dollars this holiday season and what mobile gaming’s first MOBA esports championship means for the industry. Brands Turn to In-App Ads for Holiday Push With the effect of mobile web blacklisting becoming more prominent, major brand…

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Mobile Monday: The Black Friday Shopping Shift

Posted Nov 28, 2016

In this edition of Mobile Monday, we’re taking a look at the latest figures from Black Friday and what this means for major brands and retailers. Mobile Shopping Surges Over the last several years, analysts have discussed the effects of online shopping on brick & mortar demand on Black Fridays. Retailers tout phrases like “skip…

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Mobile Monday: Lyft’s SDK & the Related Content Struggle

Posted Nov 21, 2016

In this edition of Mobile Monday, we are examining the genius behind Lyft’s new SDK and the struggle behind a content publisher’s need to monetize. Lyft & Native Integrations Understanding that mobile users expect convenience and streamlined app experiences, mobile-first ride sharing service Lyft recently launched a new ride request SDK for iOS. This would…

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Mobile Monday: Growth in Africa & Hope for Tizen

Posted Nov 14, 2016

In this edition of Mobile Monday, we’re taking a look at the latest mobile growth figures for Africa and examining what Samsung’s Tizen Mobile App Incentive Program could mean for the app ecosystem in emerging markets. Mobile’s Growth in Africa According to a new market research report by Ovum, Africa is on pace to have…

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Mobile Monday: Rotary & Augmented Reality Phones

Posted Nov 7, 2016

In this edition of Mobile Monday, we are examining two extremes in recent mobile phone development: a rotary cell phone that seemingly tortures users with its cumbersome controls and a new Lenovo phone designed to push the augmented reality industry forward. New Rotary Cell Phone Yes, someone has made a rotary cell phone. The ideal…

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Mobile Monday: Spooktacular Apps & Spectacular IAP

Posted Oct 31, 2016

In this edition of Mobile Monday, we are sharing the best apps to celebrate Halloween and examining how a new industry report may give mobile publishers reason to celebrate. Spooktacular Apps One of the most popular Halloween apps you may not have heard of this year is Tricky Test 2: Halloween 2016. Currently featured on…

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