3 Ways Auto Brands are Leveraging Mobile-Only Creative

Posted Feb 21, 2017

As the mobile screen officially takes center stage in consumers’ lives, it is also becoming one of the central touch points during the car-buying process as well. From vehicle pricing and model comparisons to content like photo galleries, ratings and owner reviews – it’s all being consumed on mobile. More than half (53%) of automotive…

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Mobile Monday: Custom News Feeds & Engaging Alerts

Posted Feb 20, 2017

In this edition of Mobile Monday, we are examining the importance of customizable mobile news feeds and notifications, as evidenced by Upday’s continued expansion and the latest data from Reuters. Upday’s Upcoming Expansion The mobile news app Upday is preparing to expand into new markets soon. The news aggregation platform originally based in the UK…

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Creative Showcase: Dragon Mania Legends

Posted Feb 17, 2017

In this week’s creative showcase, we are taking a look at how mobile publisher Gameloft is winning over users with their endearing mobile video ad for Dragon Mania Legends. Why It Works Beyond bursting at the seams with cute graphics, this ad creative is successful for a number of important reasons, which are as follows:…

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AdColonized: Getting to Know Cody Thompson

Posted Feb 16, 2017

Engineer- someone who designs structures, codes materials, or brings creative to life Seattle- home to the Mariners, Nirvana, and awesome nature The combination of the two? Meet Cody Thompson, Senior Software Engineer, manager of the DEC team. Who knew that the combination of coding and nature walks were BFFs? It’s time to tell us more…

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From Paper to Mobile: The Transformation of Coupons

Posted Feb 14, 2017

For decades, advertisers have intrigued consumers with coupons. Although the format has changed over the years, the tactic — particularly with mobile coupons — is still as effective as ever. For decades, people have used coupons to cut household costs. Since the 1960s, families have been cutting coupons from the Sunday paper, ultimately hoping to add…

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Mobile Monday: The Continued Growth of Video

Posted Feb 13, 2017

In this edition of Mobile Monday, we are examining what the latest report from Cisco means for the growth of mobile video — and the mobile ecosystem as a whole — through 2021. Mobile Video’s Continued Growth It’s no secret that people watch a large amount of video content on their mobile devices. According to…

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Publisher Spotlight: Mighty Kingdom

Posted Feb 10, 2017

Australia has seen a boom in high-quality mobile app development in recent years, and one of the studios leading the charge is Mighty Kingdom, purveyor of some of the cutest, most colorful properties on the app store. With games for Disney and the successful Shopkins license, under their belt, Mighty Kingdom has ridden the mobile…

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AdColonized: Getting to Know Kirsty Boyd

Posted Feb 9, 2017

Working in a suit and heels everyday wasn’t an ideal lifestyle for Kirsty Boyd. For several years, she helped others find work with cool media companies through a recruitment firm. Kirsty moved into ad sales at an online start-up, and then transitioned to a larger firm that represented large UK online publishers like, The Independent. Now that Kirsty…

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Kochava Mobile Summit 2017 Preview

Posted Feb 8, 2017

Surrounded by Idaho’s Selkirk mountains lies one of the most beautiful small towns in America, Sandpoint. This February, around 100 professionals involved with the advertising industry, will gather in Sandpoint to attend the 2017 Kochava Mobile Summit. These thought leaders will converse about their challenges and personal findings inside this short intensive event, filled with two days…

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AdColony Ranked a Top ROI Partner by Singular

Posted Feb 7, 2017

Earlier today, Singular released its 2016 ROI Index, where AdColony was ranked as a top partner for both iOS and Android. The index examined the performance of over 1,000 advertising partners who collectively drove over 2 billion installs for Singular customers in 2016. Cross-Platform Consistency While there the iOS and Android charts differ quite a bit,…

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