Creative Showcase: UFC®

Posted Mar 24, 2017

In this week’s creative showcase, we’re taking a look at one of the first major brand campaigns to leverage Instant-Play™ HD Vertical Video. As recently announced, the UFC® partnered with AdColony to promote UFC® 207: Nunes vs Rousey, and saw stellar results. Objectives In addition to driving awareness for the Nunes vs Rousey broadcast, the…

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AdColonized: Getting to Know Etienne de Guebriant

Posted Mar 23, 2017

“You’re off to Great Places! Today is your day! Your mountain is waiting, So… get on your way!”- Dr. Seuss, Oh, The Places You’ll Go! Sometimes in life, getting from A to B is not that straightforward. From making a living as a gamer to working in solar to creating television shows (eventually pitched to Netflix), Etienne de Guebriant’s…

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AdColony Partners with NinthDecimal

Posted Mar 23, 2017

Attention lives where consumers live, and while the activity and location is ever-changing, one thing is certain: their phones are with them. However, how do advertisers leverage location data to improve message targeting and timing? To bolster our data-driven campaign planning, targeting, and measurement capabilities, today we announced AdColony’s new strategic partnership with NinthDecimal, a…

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Highlights from Camp Win 2017

Posted Mar 22, 2017

Did you know that 70% of the homeless in New York shelters are women and children? With a passion for its city, the AdColony NYC office stepped into the Bronx late February to help homeless families. The office partnered with Women in Need, also known as Win, which gives homeless women and their children with…

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Media Planning for a Data-Driven Future

Posted Mar 21, 2017

Media planners are often inundated with advice, often unsolicited. From taunts to be braver with new platforms to cajoling curiosity about technology, planners are constantly pushed to be more ambitious for their agencies and brands. Roadblocks to Innovation However, the reality is that time, budget, and client constraints can often hinder even the most sincere…

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Mobile Monday: Community & Cord-Cutting

Posted Mar 20, 2017

In this edition of Mobile Monday, we’re exploring how one mobile-first company leveraged community to create the hottest app among teens as well as why Business Insider is expecting a cord cutting to accelerate as consumers turn to more flexible content consumption experiences. Musical.ly & Community It’s no secret that advertisers are clamoring over Musical.ly as…

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Publisher Spotlight: Idiocracy

Posted Mar 17, 2017

As more and more apps are released, small publishers face an uphill battle in getting discovered by users. Despite this challenge, Korean developer Idiocracy, founded in 2014 by talented a crew calling themselves ‘idiots’, proudly placed in the Top 7 at Google Play Indie Game Festival with their game Pirates War – The Dice King….

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AdColonized: Getting to Know Ashley Ng

Posted Mar 16, 2017

Joining a new company can be overwhelming. Will you like the environment? How about your new co-workers? Thankfully if you join the AdColony Ad Ops team in Singapore, there’s Ashley Ng to greet you. Fueled with a spark for campaign optimization and analysis, Ashley knows precisely how to create and nurture campaigns to their full potential….

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2017 MMA Mobile Video Leadership Forum Preview

Posted Mar 15, 2017

On March 21st, the Mobile Marketing Association will be hosting its first Mobile Video Leadership Forum in New York City. The forum offers professionals the opportunity to learn the newest in mobile marketing, and how to implement strategies to elevate brands to their fullest potential. The forum’s one-day agenda is packed with educational and informative sessions. As a helpful guide to the…

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AdColony Launches High-Performing Instant-Play™ HD Vertical Video

Posted Mar 15, 2017

As we recently announced, AdColony has launched Instant-Play™ HD vertical video. With an 89% average video completion rate and 10% average engagement rate, the new high-performing ad unit is already exceeding the expectations of exclusive launch partners like UFC® as well as Fortune 500 brands. Driving Outcomes with Vertical Video It’s not too surprising that…

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