With iOS 10.3, a 32-Bit Deadline Looms

Posted Feb 7, 2017

Developers who installed the most recent iOS 10.3 beta were greeted with a warning when launching some older apps. The latest version of Apple’s operating system pops up a message when 32-bit apps are launched saying, “This app will not work with future versions of iOS.” The message continues; “The developer of this app needs…

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Mobile Monday: Big Game Apps & Immersive Experiences

Posted Feb 6, 2017

In this edition of Mobile Monday, we are taking a look at the top apps, app-based services, and other mobile-enabled immersive experiences to be promoted during the Super Bowl yesterday. Mobile Strike In the first quarter of the game, Arnold Schwarzenegger appeared once again as the face of hit mobile title Mobile Strike. In accordance…

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AdColonized: Getting to Know Jake Mehring

Posted Feb 2, 2017

Los Angeles is home to surfers, filmmakers, celebrities, and street tacos. Only a few minutes from the beach sits AdColony’s LA office, a second home to a variety of teams including the Director of Brand Ad Operations, Jake Mehring. When he’s done saving those involved on AdColony’s brand side, you can find Jake playing soccer at his local…

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Creative Showcase: Jameson Caskmates

Posted Feb 2, 2017

When reinventing a classic product to appeal to new audiences, explaining the new features in an interesting way is often challenging for marketers, and doing so on mobile is no exception. In this week’s creative showcase, we’re taking a look at how Jameson is captivating mobile users with a new ad for its Jameson Caskmates…

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2017 Casual Connect Europe: Event Preview

Posted Feb 1, 2017

Next week, the AdColony EMEA team will join experts in the game and mobile marketing industries for a three day event of research, networking, and meetings. With over 100+ lectures and 3 sponsored parties, the 2017 Casual Connect event in Berlin is expected to be nothing but extraordinary. To help relieve the chaos of choosing…

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New Survey: Viewers’ Mobile Behavior During the Big Game

Posted Jan 31, 2017

As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumers’ eyes truly be during the game?…

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Mobile Monday: Distribution Dumps & the IAB’s New Chairman

Posted Jan 30, 2017

In this edition of Mobile Monday, we’re examining the pitfalls of third-party content distribution and what the new IAB chairman’s mission may mean for advertising reporting standards. The Distribution Dump While the appeal of syndicating content to third-party platforms for additional reach and ad revenue is appealing, a recent report suggests that it may serve as more…

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Publisher Spotlight: ESPN

Posted Jan 27, 2017

ESPN has ridden the rise of satellite and then cable TV to the very top of sports programming, becoming a byword for sports coverage. ESPN hopped on mobile early as well – continuing its trend of embracing new technologies to keep sports front and center for those who don’t just want to know, but need…

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AdColonized: Getting to Know Olga Kravtsova

Posted Jan 26, 2017

What does the St. Patrick’s Cathedral, Trinity College, AdColony, and Olga Kravtsova have in common? They all reside in Dublin, Ireland! AdColony may not be on Travel Advisor’s top 10 Dublin sites to see, but Olga confirms that the company is one of the friendliest places in the country’s capital. With a love for music and film festivals,…

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The Mobile Screen Time Crunch

Posted Jan 24, 2017

Time spent on mobile devices has been slowly overtaking other media for several years now, but as time on mobile devices increases, so too does the competition for the small screen. Recently, we wrote about the first half of mobile and app’s growing time as part of digital media consumption habits. The second half of…

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