Mobile Monday: CES 2017 Preview

Posted Jan 2, 2017

In this edition of Mobile Monday, we are taking a look at the top events and sessions for mobile publishers and advertisers to check out at the 2017 Consumer Electronics Show in Las Vegas, Nevada. Wednesday Sessions Below are the top sessions to check out on the first day of CES 2017: CES 2017 Trends…

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Publisher Spotlight: Nintendo

Posted Dec 23, 2016

In most cases, Nintendo isn’t a company that needs an introduction. It would be hard to find someone in the gaming industry who didn’t spend at least some time with Mario, Link, and Samus growing up. The impact of Nintendo can be felt across gaming. After years of waiting, Nintendo fans are finally able to…

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Driving Installs with the Right Partners & Data

Posted Dec 21, 2016

In November, AdColony together with Adjust, a leading mobile attribution and analytics company, held a joint event in Singapore, bringing together creative mobile experts and veterans to discuss how user acquisition is more than just bringing new people to a product. Centred around performance marketing and data, AdColony APAC Managing Director Vikas Gulati was part of…

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Mobile Monday: Running for Content

Posted Dec 19, 2016

In this edition of Mobile Monday, we are taking a look at how Nintendo is managing expectations for its latest mobile title and how a new service is catering to mobile user’s insatiable desire for fresh content. Running for Installs When Nintendo accumulated over 5 million installs in 24 hours for its new mobile title Super Mario…

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Posted Dec 15, 2016

App Transport Security, or ATS as it’s more commonly known as, is one of the biggest changes Apple has mandated of its development community in a long time. On a simple level, ATS requires that publishers utilize secure, encrypted connections between their app and any back-end services. Next year, Apple will require all apps and…

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Highlights from G-Star Busan

Posted Dec 14, 2016

In late November, our teams from LA, Singapore, Beijing, and Seoul travelled to Busan, South Korea for G-Star, one of the biggest game shows in Asia. From big players to indies, mobile to VR, everyone interested in games gathered to share games, insights, and to build relationships with new partners. AdColony on The Show Floor…

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Unifying under the AdColony Brand

Posted Dec 12, 2016

Today, we announced that our entire company will unify under the AdColony brand, allowing us to have one voice and presence as we lead into 2017. As the recent sale of the Opera browser necessitated a move away from the Opera Mediaworks name, it only made sense to unify under the brand already so well-known…

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An Introduction to Push Notifications

Posted Dec 8, 2016

Push notifications have been with us almost as long as smart phones themselves. You see push notifications frequently, ranging from the latest news alerts, to alerts that your friend has beaten your score in the hottest new mobile game. Put simply though, a push notification is a small message for a specific app that is…

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New Case Study – Rewarded Video & Prettygreat

Posted Dec 7, 2016

Rewarded video has proven to be one of the most effective sources of revenue generation for mobile app developers. It seems simple at first – users watch an ad, users get rewards, but there’s plenty of nuance to what rewards are given, and when. A simple integration that gives users a reward for viewing an…

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Mobile Monday: The Holiday Surge & a New Champion

Posted Dec 5, 2016

In this edition of Mobile Monday, we are taking a look at where brands are spending their mobile ad dollars this holiday season and what mobile gaming’s first MOBA esports championship means for the industry. Brands Turn to In-App Ads for Holiday Push With the effect of mobile web blacklisting becoming more prominent, major brand…

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