Millennials Embrace In-App Shopping

Posted Mar 14, 2017

Buying products and services on a smartphone is becoming increasingly common. From swiftly ordering a Lyft or coffee to shopping for groceries or home goods, mobile devices have become both the wallet and shopping cart. However, which method of mobile shopping is preferred: purchasing in-app or through mobile web? Depending on who you ask —…

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Mobile Monday: Highlights from SXSW 2017

Posted Mar 13, 2017

In this edition of Mobile Monday, we’re taking a look at the latest highlights and developments from SXSW 2017. Rewop Launches As consumers spend an ever-increasing amount of time on their mobile devices, so the demand on those device batteries never quite seems to keep up. To aid those suffering from a red bar at…

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With the Switch, Nintendo Embraces Mobility & Mobile

Posted Mar 10, 2017

Last week, Nintendo launched the Switch, the hotly anticipated hybrid console designed for both traditional TV play when plugged in, and on-the-go gaming in tablet form. Nintendo certainly isn’t playing by its old rules anymore. Will the Switch cannibalize time from mobile apps? Is Zelda more engaging than any given mobile title? Switching it Up…

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AdColonized: Getting to Know Cemal Gunusen

Posted Mar 9, 2017

Meet Cemal Gunusen, the Creative Director at AdColony EMEA. He began his career freelancing and serving as an Art Director at a conventional advertising agency in Instanbul. As a new transplant to London, Cemal spends his time collaborating with coworkers and discovering ‘The Old Smoke’ city… it’s time to get AdColonized Cemal! What exactly does a Creative Director EMEA do…

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Highlights from GDC 2017

Posted Mar 8, 2017

Last week, AdColony team members from around the world attended one of our favorite events of the year: GDC. With over 27,000 attendees this year, GDC 2017 was a bustling event where the latest innovations in game development, design, promotion, and monetization were shared. For those who were unable to make the annual trek to…

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Appiness and the Shifting UK Media Landscape

Posted Mar 7, 2017

Modern media is all about the interactive, the exciting, and the innovative. Isn’t it? People want content they can engage with in new ways and ad messaging that grabs and holds their attention. Preferably because it’s doing something more than just sitting on the page. Well, sort of…but not entirely. After all, while some thought…

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Mobile Monday: Luring Pedestrians and Unreal’s New Reality

Posted Mar 6, 2017

In this edition of Mobile Monday, we are taking a look at how one mobile app is driving pedestrians into the businesses of its advertising partners and what an upcoming title may mean for the prevalence of truly cross-platform gameplay. Pokémon & Pedestrians The overwhelming success of Pokémon go is just that: overwhelming. It was…

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AdColony Wins Big at Mob-Ex & Mumbrella Asia Awards

Posted Mar 3, 2017

The AdColony APAC team is honored to announce that we have secured exciting key wins at two prestigious ad industry galas — the Mob-Ex Awards and Mumbrella Asia Awards. Both awards saw hundreds of entries across Southeast Asia, South Asia, and Australia/New Zealand. The AdColony team is excited to have been recognized for our efforts…

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AdColonized: Getting to Know Heather Cronin

Posted Mar 2, 2017

What drives Heather Cronin to go above and beyond? Innovation! With technology constantly changing, there’s always several opportunities to improve efficiencies and effectiveness within projects. As a Senior Software Engineer at AdColony, Heather is no stranger to working with various applications, particularly features on Android’s SDK. After resolving issues reported by QA, writing code for the SDK, and planning new features…

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Captivating without Sound: New Mobile Advertising Study

Posted Feb 28, 2017

How often is your phone set to silent, or at least the media volume all the way down at 0? For many people it’s the case for the majority, if not the entirety, of the day. Whilst just a simple matter of preference or necessity for device owners, this trend poses a real challenge to…

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