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The Mobile Marketer’s Guide to Android & iOS – 2022
While Android and iOS share many common features there have been, over time, distinct differences that have shaped the user base of each platform. Changes in the addressabiltiy of both platforms over the past few years have also forced marketers to rethink their approach – or they should be if they aren’t already! This comprehensive…
AdColony Digital Magazine – November 2021
To catch our Turkish clients up on how the industry and AdColony have continued to change in 2020 and 2021, we are thrilled to announce our unique digital magazine! This report in Turkish details today’s digital world in a visual, contextual, and actionable way. Topics include: Surveys and Research in 2021 Top Interviews Case Awards…
Apple Privacy & Mobile Ads – The First Six Months
It’s no secret that in 2021, Apple continued to push its privacy practices even further, and the advertising industry has had to adapt as the world’s largest company sets its rules — But what actually happened? This report covers the basics and the results of the first six months of Apple’s IDFA changes with iOS…
The Life of the Mobile Gamer
AdColony has partnered with GWI to survey over 1,000 mobile gamers across the U.S. to better understand mobile gamers and shed light on how to effectively market to them. The study explores how mobile gamers engage with advertising in games and apps, what drives their purchasing decisions, how the pandemic has reshaped their shopping habits,…
Vertical Advertising Guidelines 2021
The “Vertical Advertising Guidelines” report provides useful data and insights about well-executed and interactive vertical mobile video campaigns that AdColony served in 2020/2021. This report also highlights the tips of using vertical ads, the benefits of vertical ads, and the future of vertical ads from the perspective of AdColony’s impeccable products. Report Highlights: This report…
Winning Ramadan & Eid 2021 Playbook
AdColony’s go-to playbook on winning Ramadan and Eid in 2021 Topics Include: The Holy Season for Muslim Community: Ramadan 2021 What Did the Data Reveal About Consumers During Ramadan 2020? Who are your Ramadan Audiences for Ramadan 2021? Which Industries Would Be More Active During Ramadan 2021? Food & Beverage Home Care QSR Entertainment Telecommunications…
Beyond The Game Playbook 2021
2020 was a transformational year in so many ways, not least for gaming and esports. In APAC, we saw a 43% increase in consumers engaging daily with mobile games, and esports audiences saw a 157% increase over 2021. These changes were driven by the pandemic in the short term, but are part of a series…
Leveraging the Power of Mobile in Apple’s New Privacy Landscape
The growth curve of mobile games is perhaps the steepest it’s been since AdColony started life as mobile game developers ourselves in 2008. During a huge growth year for mobile games and gaming in general, midway through (June 2020), Apple announced changes to its identifier for advertisers (IDFA) that impact how advertisers execute their targeting,…
The Modern Mobile Gamer — A Study of Everything
To truly understand the mobile gaming audience – millions of people who play games on their smartphone every single day – AdColony partnered with consumer insights platform DISQO to survey 1,200 verified mobile users about their mobile gaming behaviors, preferences and sentiments. Topics include: Who is the American Mobile Gamer? The demographics of mobile gamers…
Webinar Deck: Future of Video: Old School Thinking Doesn’t Cut It in the New Normal
Today, brands not only have to be concerned about their messaging, but whether their messaging is reaching consumers in an environment that is safe for their brand. BVOD (broadcaster video on demand) as an advertising channel is impactful, but lacks scale. Social video promises scale, but also brings about ongoing challenges around brand safety and…