The AdColony team is excited to introduce yet another great offering for our advertisers – Retailigence local point of purchase (POP) retail inventory and pricing data. What does this mean for you?
Here’s an excerpt from Retailigence’s press release today explaining how we’ll be able to combine mobile video ads with product location data to help mobile shoppers find products that are in-stock and close-by to make in store purchases.
AdColony…is also among the first to offer the mobile to in-store data for video. The Retailigence solution is being offered via AdColony’s video end card unit, which delivers rich, engaging calls-to-action to consumers after they view an HD mobile video ad. The interactive, user-friendly Retailigence mobile map interface will allow users to locate products at retailers nearby and view pricing, availability, store hours and more.
“By offering Retailigence-powered product location data, we have the potential to deliver even greater value for each retail and brand mobile video campaign. adPOP’s local inventory and pricing data lets us dynamically direct mobile consumers to the closest store to find and buy the products they want. We plan to pilot back-to-school video ad campaigns using Retailigence data and expect advertisers will be excited about the additional conversion metrics available,” commented Mike Owen, Chief Revenue Officer of AdColony.
Check out a preliminary mockup of one of the many ways we’ll be able to implement this for brands (concept only):
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