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AdColony + Opera

Posted Jun 24, 2014

We’re very excited to share that we’ve just announced an agreement to combine with Opera Software.

The rationale for the deal is 100% strategic. In a rapidly competitive mobile video landscape, we wanted to align ourselves with a partner who has largely complementary assets, who shares our vision for improving the mobile advertising ecosystem and who can help us realize our vision for AdColony even faster.

We’re happy to say that we found that partner in Opera.

The AdColony brand and company will remain as an independent entity, with continued focus on developing innovative video monetization and advertising products, extending our leadership position in both brand and performance advertising as well as providing the best customer service in the industry.

Our CEO Will Kassoy’s quote in today’s press release sums it up nicely:

“Opera Mediaworks shares our vision to enhance the mobile ecosystem and deliver the highest quality mobile video experience in the world,” said Will Kassoy, CEO, AdColony. “Our keen focus on the consumer experience in mobile apps combined with the massive growth of mobile video consumption worldwide, has catapulted our growth and made us a go-to partner for app developers and advertisers.  We are excited to now be part of Opera Mediaworks’ renowned global organization and look forward to unlocking tremendous synergies together.”

We are very excited for this new chapter in AdColony’s history and look forward to unlocking even greater value for you as our partner.  Note that this transaction is anticipated to close sometime in the 3rd quarter of 2014.

Thanks for your continued support!

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