Glossom will act as a designated agent for AdColony in Japan, providing Instant-Play™ HD mobile video to advertisers and publishers. By expanding the reach of the platform across best-in-class apps and working with advertisers and app marketers to harness the power of HD mobile video, the partnership is an opportunity to grow Japan’s overall mobile video ad market.
AdColony CEO Will Kassoy stated about the partnership:
“We’re excited to have Glossom as a partner in the Japanese market. Both companies share a passion for quality, innovation and helping grow the mobile ecosystem. Advertisers are eager to reach Japanese consumers to drive ROI with the power of sight, sound and motion. Our Instant-Play™ HD technology delivers a TV-like experience in mobile apps and, we believe, will be a big catalyst for the mobile industry in Japan for developers and advertisers alike.”
The AdColony team met up with the GREE/Glossom team to celebrate the partnership in San Francisco last week and paint a customary Daruma for good luck (pictured below).
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