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From 100 Meters Above Helsinki: Interview with Will Kassoy

Posted Nov 20, 2014

CraneWith over 20 years of experience in the media & entertainment industry, AdColony CEO Will Kassoy has done his fair share of press interviews in a variety of formats.

He can now add a “cold sauna” hanging in the air at 100 meters high to the list.

Would you agree to be hoisted via crane 100 meters in the air in a sauna?

The invitation came from Helsingin Sanomat, the largest newspaper in Scandinavia, who asked to interview Will while during Slush 2014. In its seventh year, the Slush Conference is a two-day event that takes place in Helsinki, Finland and allows Eurasian startups and technology talent to meet with international investors, executives and media.

In addition to discussing what excites him about the Slush Conference, Will examines the cultural differences between American and Finnish companies, reveals which Finnish company he would work for if he had to choose, and confesses to his surprising favorite game of all-time.

Watch the interview here now! And for more information on the Slush Conference, visit

Cold Sauna

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