Welcome to This Week in Mobile, AdColony’s look at what’s happening in the mobile landscape, from new devices and app launches to breaking news and industry trends. This week, we are taking a look at the the top game app marketing trends to look out for, the dominance of shopping apps, and the rise of gambling apps.
2015 Mobile Game Marketing Predictions from VentureBeat
Today, VentureBeat unveiled their list of the top mobile game marketing trends to look out for in 2015. Topping the list as the #1 mobile game marketing trend for 2015 is a greater focus on video. After all, as stated in the article:
“Video advertising is the fastest growing segment, and their effectiveness has already proven higher than banner ads and other advertising options. Videos enjoy far better views because are more engaging and direct compared to other forms of ads.”
Video was followed by a stronger focus on social integration, an increased need for global brands to foster local partnerships, and a shift in traditional advertising.
Also forecasted in the predictions are more focused and rigorous monetization efforts, enhanced user targeting, and that hitting the top ranks on the app store will become harder than ever.
Shopping Apps Growing Faster Than Ever
With Snapchat’s boom and Facebook’s $19 billion WhatsApp purchase, messaging apps seemed like the hottest thing in 2014. However, according to Forbes, recent data shows that shopping app usage actually grew the fastest with sessions on shopping apps increasing by 175% year-over-year. Android shoppers grew the most, with 220% growth in 2014. This growth is up from 77% from 2013.
Another interesting item to note from the Forbes report is the time that users are shopping the most. According to the data, many users are a bit distracted during in the mornings at work, shopping app usage spiked in the morning around 9am. Other spikes in usage occurred during lunch, and after work at 8pm.
Casino Apps Growing in Revenue & Popularity
According to a recent report from App Annie, the mobile casino games market on iOS is up 55% year over year, and revenue on Google Play is up 105%.
The figures are quite promising as countries are still slowly changing their laws to permit real currency gambling, opening up new markets in the United Kingdom and Australia.
Breaking down gambling spend, card game revenue grew 50% in 2014, whereas casino games grew by 55%. At its current pace, VentureBeat projects that the market will grow to $100 billion in revenue by 2017.
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