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The Opera Mediaworks Native Video Fund: Backing Next-Gen Creativity in Mobile

Posted Jan 30, 2015

Opera Mediaworks_Native Video Fund_Image_FINAL“Put your money where your mouth is …”

It’s an old-school idiom, but it’s one that’s particularly relevant for us today.

We’ve always talked about the importance of innovation … of thinking “mobile-first,” and of course, about delivering amazing mobile video experiences for both brands and consumers.

But with the launch of the Opera Mediaworks Native Video Fund today — we’re backing up our talk with more than a million dollars worth of investment.

Through the Native Video Fund, top global brands and agencies like Adidas, Lenovo, Digitas, and Disney will receive financial backing of up to $100,000 each, to go forth and create epic native mobile video experiences.

And though we expect to see some mind-blowing executions from the likes of agencies such as 72andsunny and OMDe — this isn’t just about cool new ad campaigns. We’re making this investment because we believe that fostering creative excellence in mobile is as much a part of our mission as is serving the highest quality video ads and fostering monetization.

So what does that mean?

  • For brands and agencies, it’s the opportunity to connect with users in a way that’s not disruptive — when they’re leaning back and ready to dive into great content.
  • For publishers, it’s the ability to monetize with video in a way that has only been seen on a few big platforms like Facebook and Twitter thus far.
  • For consumers, it’s ads as compelling content — short, sweet and scrollable — like a video shared from a friend.

The Native Video Fund is one of the first collaborative efforts stemming from us joining the Opera family last summer. It’s also just one example of how our proprietary, Instant-Play™ HD video technology and the core Opera Mediaworks mobile ad platform can work together to benefit our customers.

You can find out more about the Native Video Fund, the brands and agencies participating, and the thinking behind the launch here in the press release, and in this feature from Ad Age.

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