In this week’s Mobile Monday, we are taking a look at how Bing is joining the mobile-friendly bandwagon, why mobile-web advertisements in Europe are in peril, and what Samsung’s entry into mobile payments could mean.
Bing Joins Mobile-Friendly Bandwagon
Late last week, Microsoft revealed its mobile friendliness roadmap wherein the search giant plans to follow Google’s lead and more prominently display search results for sites that are mobile-friendly.
Bing’s not looking to recreate the Mobilegeddon, however. In their announcement, Microsoft asserted that “webpages that are highly relevant to the given query that are not yet mobile-friendly will not get penalized.”
European Mobile Providers to Block Mobile Web Ads
According to a recent report in the Financial Times covered by VentureBeat, mobile web advertisers may soon feel a stranglehold around their wallets in Europe as several carriers have installed the ad-blocking software Shine.
While the service would not affect in-app advertisements, most other formats could be affected. The move, as described by Paul Sawers, is “designed to target the major online ad companies.”
While recent court decisions in Germany have protected ad-blocking software, the new move among European carriers also flies in the face of net neutrality laws, as it would effectively blackmail mobile web advertisers.
While it will be interesting to see how this story unfolds, expect to see European mobile advertising shift from the uncertain mobile web to unaffected in-app placements.
Samsung Wallet to Make Way for Pay
Recently, Samsung Wallet users received an email announcing that the service would be discontinuing at the end of June. The tool worked similarly to Passbook on iOS, collecting users’ coupons, reward cards, etc.
While the cancellation was startling news for many users, it appears that Samsung is simply shifting their focus from coupons to payments, as Samsung Pay will allow retailers to process mobile payments in a fashion even easier than Apple Pay.
Simply, Samsung’s mobile payment solution will not require NFC readers at retailers. Rather, their contact-free payment system will be usable anywhere credit cards can be swiped by using Magnetic Secure Transmission technology.
As a result, this retailer friendly mobile friendly payment system will undoubtedly drive deeper mobile payment adoption as it opens up mobile payments at thousands of retailers nationwide, applying pressure to other phone manufacturers who have not yet developed mobile payment solutions.
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