Today, AppsFlyer released the first edition of their Gaming Performance Index, ranking AdColony as the #1 Ad Network in Gaming Retention for Android and #5 in the Gaming Power Ranking for iOS.
The AppsFlyer Gaming Performance Index Gaming Retention ranking looks at 1, 7, and 30 day user retention for iOS and Android. As an increasing number of performance advertisers rely on post-install event data to determine LTV and develop look-alike campaigns, AdColony is pleased to be the #1 Ad Network in Gaming Retention, providing high quality, loyal users for our clients.
Additionally, in a testament to the power of video to more accurately portray an app to drive sincere installs, according to the Gaming Performance Index, video platforms performed better as a whole than other networks in the index. Specifically, video networks delivered 130% better retention rates on iOS and 80% better retention rates on Android than other networks.
Of course, it’s important to be able to drive quality at scale, which is where the AppsFlyer Power Ranking comes in. This ranking factors both the retention and scale provided by networks.
Working with over 80% of the top grossing publishers to provide premium environments for our advertisers and in turn drive millions of installs every month, it’s not surprising that AdColony was the the #5 ranked Ad Network in the AppsFlyer Gaming Power Ranking.
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