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Mobile Monday: Automated Evolution, Mobcrush & More Angry Birds

Posted Aug 3, 2015

In this edition of Mobile Monday, we’re taking a look at how Ice Jam Studio plans to create mobile games that automatically evolve, how Mobcrush aspires to be the Twitch of mobile gaming, and how unnervingly successful the latest Rovio game launch was.

Automatic Evolution with Ice Jam Studio
While most games rely on patches to update their content, Ice Jam Studio is looking to create games that automatically shift and evolve based on real-world data. What’s the motivation behind this? In an interview with the CBC, Ice Jam CEO Stu Duncan noted, “Any kind of data which changes with real-world data is likely to make the game more interesting for a user.”

Of course, a game of this nature will take quite a bit of planning and development to pull off, so their first title isn’t expected to hit until March of 2016.

Mobcrush Enters Mobile Game Streaming Arena
Last week, we covered Kamcord’s progress at developing a mobile streaming solution for mobile gamers:  this week, we are taking a look at Mobcrush, a similar service whose iOS and Mac apps are now in open beta.

While in beta, the service works by connecting a user’s iPad feed to their Mac, where the game is steamed to Mobcrush via an app. By layering the Mac into the mix, users are able to add a better-angled player cam (as the in-device alternative would result in quite a few thumbs and nostrils).

Currently, the top featured games on the service are Minecraft – Pocket Edition, Modern Combat 5:  Blackout, Vainglory, and Boom Beach

Users Flock to Angry Birds 2
Rovio still has the magic touch:  over a million users installed their latest title Angry Birds 2 within the first 12 hours of its launch. Originally launched in 2009, the Angry Birds franchise has enjoyed numerous spinoffs and product launches, from plushies to bird shaped candy.

The new version of the game adds new spells, levels, birds, and opportunities for in-app purchases.

As Rovio has already proven successful at turning their game into an entertainment brand, it will be most interesting to see the impact the new game has on their franchise and how they are able to drive even stronger user retention and LTV.

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Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday? Tweet your thoughts to . For the latest AdColony mobile news and updates, follow  on Twitter, like us on Facebook, or connect on Linkedin.

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