Happy Monday! In this edition of Mobile Monday, we are previewing the must-attend sessions and events taking place at Casual Connect USA, an industry-leading conference for mobile apps taking place this Tuesday through Thursday in San Francisco.
Tuesday
Our top picks for sessions to attend on Tuesday include:
- 9:30am – The Mobile Gaming Landscape: How Monetization is Evolving
- 10:00am – How to Build an Audience on an Indie Budget
- 1:30pm – Betting the Farm on Creative UA Campaigns
- 1:30pm – What the Top 50 Do with IAP That the Rest of Us Don’t
- 2:00pm – Sneaky Tips to Boost Downloads, Increase Sales, and… Get Banned
- 4:00pm – A Multi-Channel App Marketing Strategy
Wednesday
Wednesday is bustling! Top sessions to check out this day include:
- 09:30am – UA and Retention at Scale
- 10:00am – Get ’em, Keep ’em: The Synergy Between UA and UE
- 10:30am – Monetization: How to Triple Your Earnings From Ad Networks
- 11:30am – Turning Ad Formats Into App Features
- 12:00pm – Monetization Experts Present: The Advertising User Manual
- 1:00pm – 360º View on Video’s Role in the Mobile Game Ecosystem
- 3:30pm – Retention! Retention! Retention!
- 5:00pm – Emergence of Native Ads at Scale and Its Impact on F2P
- 8:00pm – Official Casual Connect City Hall Party
AdColony’s session will explore the myriad of ways top grossing app developers are leveraging Instant-Play™ HD mobile video to acquire, monetize, engage, and retain high quality loyal users. The session will begin at 1pm and will take place in the Continental Ballroom Lecture Hall 2.
Thursday
Finally, sessions of note for Thursday are:
- 9:30am – Player Behaviour and Insight for Better Retention and Monetization
- 11:00am – Navigating the $18b Industry: Mobile Advertising Inside Out
- 1:00pm – Mobile Games as Consumer Goods – Moving Beyond LTV
- 1:30pm – Your Own Kate Upton – How TV is Changing the Face of Mobile UA
- 2:00pm – Optimizing User Acquisition: Problem Solving Common Mistakes
- 2:30pm – Midcore Monetization: D1 to D180
City Hall Party
While the sessions each day are aimed to help mobile app developers and marketers beat the odds with respect to mobile user acquisition, monetization, and retention, the official City Hall Party sponsored by AdColony and App Annie asks attendees to beat the odds in a different way.
Taking place in beautiful San Francisco City Hall, the classic Vegas themed party will feature an open bar and open tables. The night’s highest roller will win an Apple Watch, and runners up will receive gift cards to the iTunes or Google Play Store. Additional Apple Watches will be awarded to our favorite tweets capturing the night with the hashtag #BeatTheOdds.
Come Say Hello!
When you’re not attending one of the many thought provoking sessions, take a moment to swing by the AdColony booth! The team will be unveiling an unprecedented offer for new publishers, and we will also be awarding a few select VIP passes to the Official City Hall Party for participants in our #Respect3X promotion.
Join the Conversation
Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday? Tweet your thoughts to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
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