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Mobile Monday: Highlights from Code/Mobile

Posted Oct 12, 2015

This week in mobile, we are covering top stories from the Code/Mobile conference held in Half Moon Bay, California.

Why We Wear Wearables
Intel’s Geneveive Bell took the stage to discuss why consumers wear wearables, from a desire to collect data about ourselves  to connections to jewelry and children’s clothing. The full talk is available below.


Fitbits for Fido
Going further into the rabbit hole of wearables, Fitbit CEO James Park revealed an oddly not-too surprising new trend for wearable fitness gear:  getting pets in shape. Fitbit realized this trend when they noticed there was a sizable amount of data being collected from “people that were like two feet tall and 20 pounds.” There are are reportedly thousands of pets wearing Fitbits.


The Future of Mobile Payments
VP of Apple Pay Jennifer Bailey joined Ina Fried on stage for an interview discussing the future of Apple Pay, from its current performance to plans for integrating more retailers. Check out the full recording via Recode, or the video below.


Others to take the stage regarding mobile payments included an FCC commissioner and Re/code editor Walt Mossberg. Mossberg’s interview with CNBC’s Julia Boorstin on the future of mobile payments is definitely worth a watch:


About Code/Mobile
Code/Mobile was a two day event held at the Ritz-Carlton in Half Moon Bay, California over October 7th and 8th. The event examines “how an increasingly mobile world is changing the landscape of business.”

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Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday? Tweet your thoughts to . For the latest AdColony mobile news and updates, follow  on Twitter, like us on Facebook, or connect on Linkedin.

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