We met with many of Europe’s biggest publishers such as the BBC, Sky Media and Bauer to talk about a common theme: how mobile monetization is a common priority.

Ad blocking was a consistent debate at the conference. In a world in which publishers have to choose between mobile web and app priorities, the benefits of the app economy have become more apparent than ever as the lingering fear of the impact of the introduction of ad blocking remains unknown.

Another topic which seemed to draw publisher attention was the debate between a paywall strategy versus value exchange opportunities.  Traditional newspaper publishers who have deployed a tactical metered paywall approach are seeing success in drawing paid subscribers.  For instance, the Times and Sunday Times was a vocal advocate, whereas sister companies under the News Corp umbrella are looking at free access with a focus on video monetization.

Outside of the sessions, Opera Mediaworks hosted a lounge where we spent time talking about industry trends with Brian Morrissey, President of Digiday, and publishers stopped in to better understand how AdColony and Opera can serve as a valued partner.