In this edition of Mobile Monday, we’re covering the top mobile tracks and sessions to check out at the Consumer Electronics Show (CES) this week. Entertainment industry leaders will discuss how Hollywood is turning to mobile, how mobile-enabled hyperdata is improving lives, the necessity for video across all platforms, engaging consumers with games, and more.
LG Press Event
Albeit invitation only, expect news about upcoming LG mobile gadgets after their press conference at 8am on Tuesday, January 5th. The event will be held at the South Seas Ballroom on Level 3 of the Mandalay Bay.
Hollywood and Media: Platforms and Brands
Held at Room N262 of the North Hall at the Las Vegas Convention Center (LVCC)at 11:30am on Tuesday, January 5th, this is a must-attend panel examining how entertainment brands must resonate equally on mobile as well as on Cable or Internet TV.
Speakers will include leaders from multiple entertainment companies, including Monty Sarhan of EPIX, Rick Eiserman of Engine Group, Kay Madati of BET & Viacom, Shannon Pruitt of The Story Lab, Naseem Sayani of Huge LA, and Russell Schwartz of Starz.
Hyperdata and the Mobile Future
Held at Room N256 of the LVCC North Hall at 2:15pm on Tuesday, January 5th, this session will explore how mobile is improving lives by powering hyperdata, and what that means for companies who enter the space.
Gaming and Celebrities: Mobile Branding and Monetization
Held at Room N262 of the LVCC North Hall at 9am on Wednesday, January 6th, entertainment leaders will discuss how the combination of brands and celebrities within games are able to capture the loyalty of consumers. Speakers will include Jill Braff of Ellen Digital Ventures, Kwasi Asare of Fighter Interactive, Hany Nada of GGV Capital, and Michael Blank of the Creative Artists Agency.
Video Anytime Anywhere: Understanding the Value Proposition
Held at Room N262 of the LVCC North Hall at 11:30am on Wednesday, January 6th, this session will explore the comprehensive video and commerce strategies developing to serve consumers across mobile, desktop, and TV. Panelists will include Chris McCown of Scripps Network Interactive, Dave Baldwin of Starz, Amit Ziv of EPIX, and John Harran of Turner Broadcasting.
2016 Media Outlook: Group M & Nestle
Held at Pinyon 7 on Level 1 of the ARIA at 11:30am on Wednesday, January 6th, this session will interview Rob Norman and Pete Blackshaw. Moderated by Paul Woolmington, the panel will discuss the year ahead in media, from programmatic and native to mobile and the Internet of Things.
The Future of Sports Content
Held at Hall D of the Venetian at 10:40am on Thursday, January 7th, this session will examine the evolution of television viewing and future of digital and mobile video platforms.
The New York Times on Mobile-First Re-Engingeering
Held at rooms 405 of the Sands on Level 1 at 1pm on Thursday, January 7th, this session will feature Scott Stanchak, the Managing Director of Marketing for the New York Times and will examine how the publication has reinvented itself for mobile-first consumption.
CES is the world’s gathering place for all who thrive on the business of consumer technologies. Held in Las Vegas every year, it has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace.
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