In this edition of Mobile Monday, we’re taking a look at the most anticipated sessions at the Pocket Gamer Connects conference taking place this week in London.
Develop On Android & Find Success On Google Play
Part of the Monetize Retain Acquire track, this session led by Tobias Knoke of Google will offer tips from the Google Play team on how to improve app store listings and optimize games successfully.
UA Mega Trends In 2016
Led by Eric Seufert, VP of User Acquisition at Rovio, this session will examine how the client funnel has been turned on its head in recent years, making player retention more important then ever.
The New Wave UA Power Panel
Shortly after the UA Mega Trends session, the UA Power Panel will feature 7 industry experts discussing the greatest challenges facing app marketers.
What Every F2P Mobile Game Needs To Work
To kick off Tuesday, don’t miss this session led by Torulf Jernström, CEO of Tribeflame as he shares lessons learned from years of mobile game production and monetization.
Power Panel: Brand & IP
Established brands are becoming increasingly pivotal in the mobile games space. To explore this trend, this panel of publishers and brand owners will discuss the issues in this crucial space.
Workshop: Gaming For Gamers
This workshop will explore how gameplay and user experience affect a publisher’s approach to market by examining two hit titles: Best Fiends and Vikings: War of Clans. Part of the Mobile Games University Track, this session led by Andrew French will feature the following panelists:
- Sebastian Goldt – Senior Online Marketing Manager, InnoGames
- James Russell – Head of Game Design, MiniClip
- An Vu – User Acquisition Lead, Rovio
Looking for more? Check out the full Pocket Gamer Connects London schedule.
About Pocket Gamer Connects
Pocket Gamer Connects conferences examine the mobile games industry at both the macro and micro level. On the macro level, PG Connects explores the global game publishing strategies and opportunities, focusing on the most interesting markets and hottest topics. On the micro level, the events look at the process f game making, covering everything from creativity & production to sustainability and pairing passion projects with realistic business models. PGC events take place each year in London, Bangalore, San Francisco, and Helsinki.
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