In this edition of Mobile Monday, we’re taking a look at how mobile has the opportunity to help brick and mortar retailers and how YouTube is catching up in the mobile live streaming market.
Mobile & Mortar
While many articles may pit online and mobile shopping against brick & mortar stores, this only paints a partial picture. While it is true that physical retailers continue to struggle, juggling rising rents and the shelf space squeeze with a need to satiate customers who have come to expect a wide selection of options at their fingertips, it is not all doom and gloom for these businesses. As Steven Anderson of Payment Week points out, savvy retailers are starting to embrace mobile apps in an attempt to combat showrooming, leveraging cross-store and cross-app reward programs to build consumer loyalty.
Mobile Streaming with YouTube
It wasn’t too long ago that we collectively marveled at the emergence of apps like Periscope and Meerkat that allowed us to stream directly from our mobile devices. It also wasn’t too surprising that these apps popped up. In an era where users are both turning to more and more immersive forms of entertainment, so they have sought to create content in these forms. From a simple text tweet or an Instagram photo to vines and snaps, user appetite to create and consume increasingly complex media knows no bounds. Live streaming from mobile devices was simply a natural evolution.
While YouTube is a little bit late to the party, it is at least arriving. Recently, YouTube announced that mobile streaming capabilities will be added directly into the YouTube app. What’s most interesting about this is that it will not require users to install a separate app to capture and share content, which will undoubtedly aid adoption rates for the feature. Next? Mobile VR streaming, hopefully brought to you by NASA, but more likely a premium feature of a dating app.
About AdColony Mobile Mondays
Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
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