Driving meaningful campaign results at scale on mobile is no small feat, and there are thousands of advertising platforms that exist in this pursuit. Today, TUNE revealed their top 25 global advertising partners for 2016, and AdColony is ranked #2, the leading independent partner that’s second on the list only to Google.
How The List Was Created
To determine their top partners of the over 1000 they have integrated, TUNE rated each partner with respect to:
- Adoption — the number of advertisers who work with the given partner
- Reputation — the degree to which each partner is trustworthy and transparent
- Certification — whether the partner is a member of the TUNE Certified Partner Program and thus adhere to best practices
- Scale — how many clicks and taps the partner delivers
- Effectiveness — the number of app installs the partner generates for advertisers
- ROI — the revenue per install each ad partner delivers over 30 and 60 day windows
- Retention — how well the ad partner delivers loyal users based on day 1, 2, 3, 7, and 14 retention rates
The Top Advertising Partners
Each edition of TUNE’s list of top global advertising partners includes notable changes. New partners rise while others fall off the list. As a consistent top performing partner, AdColony is one of a few advertisers distinguished as a Platinum Alumni, which TUNE defines as:
“The extremely elite who made the cut for a third straight year”
Members of the Platinum Alumni who were also in the top 5 of this year’s list include Google (#1), AdColony (#2), and Twitter (#4). The full list of top 25 partners is available via TUNE’s announcement.
About TUNE
TUNE is a preferred attribution and tracking partner for AdColony, providing a robust set of tools for mobile marketers to drive superior campaign results. TUNE tools and services aid campaign management, from audience targeting & analytics to app store optimization.
Join the Conversation
What’s most important to you when selecting a mobile advertising partner? Tweet your thoughts to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
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