As mobile publishers succeed and evolve, sometimes their original name simply doesn’t fit their new direction. In this edition of Mobile Monday, we’re saying hello to a few new names for a few familiar faces.
SGN Becomes Jam City
Last week, mobile game publisher SGN rebranded itself as Jam City, an interesting move that coincided with their announcement that they will be developing a game for the Peanuts franchise. Publishing titles for popular entertainment IPs is nothing new for their team: they’re also behind Family Guy: The Quest for Stuff and Marvel Avengers Academy.
So why the name change? SGN stood for “Social Gaming Network,” but clearly the publisher has spread its wings from this genre. Granted, the new name is an ode to their immensely successful Cookie Jam game.
From Chat to Inc
In another tale of mobile app publishers updating their names to reflect their new direction, Snapchat has renamed its company as Snap Inc. The reason? The mobile-first company is developing Spectacles, new video sunglasses that will allow users to share their experience from a first person perspective.
As their website suggests, Snap Inc. is making the move into hardware in an attempt to reinvent the camera and thereby “improve the way people live and communicate.” As their CEO Evan Spiegel noted, they needed “a name that goes beyond just one product.”
Of course, we cannot omit Nordic Games’ rebrand as THQ Nordic, which happened just a few weeks ago. In short, the team at Nordic Games wanted a name that was more indicative of the full portfolio of IPs they manage, which includes several THQ titles that they had purchased the rights for in 2013.
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