Today, we announced that our entire company will unify under the AdColony brand, allowing us to have one voice and presence as we lead into 2017. As the recent sale of the Opera browser necessitated a move away from the Opera Mediaworks name, it only made sense to unify under the brand already so well-known for our commitment to the highest quality mobile advertising experiences: AdColony.
While the AdColony name will be new for some, for all of us, it marks a new era with a renewed commitment to elevating mobile advertising. In the words of our CEO Will Kassoy:
“We are passionate about brand experiences that evoke emotion and drive real outcomes by combining both creativity with the next generation of advertising technologies like data science-driven automation and artificial intelligence. We look forward to building the AdColony brand around this positioning and hope to help elevate the state of mobile advertising.”
To commemorate this mission, the AdColony brand will soon have a new look. The rocket, symbolic of our vision to elevate mobile advertising, will soon have a cleaner design and be accompanied by a wordmark that is a touch lighter.
The brand aesthetic will also change, though blue will remain our primary color. Here’s a sneak peek:
It’s a new name and a new look, but the same promise. See you in 2017!