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Highlights from G-Star Busan

Posted Dec 14, 2016

In late November, our teams from LA, Singapore, Beijing, and Seoul travelled to Busan, South Korea for G-Star, one of the biggest game shows in Asia. From big players to indies, mobile to VR, everyone interested in games gathered to share games, insights, and to build relationships with new partners.

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AdColony on The Show Floor
Our booth was located in the prime section of the main show floor, decorated with luminous aurora imagery, broadcasting the availability of our newest SDK for all to see.  With such a large, double-sized booth, many were engaged in in-booth events and the comfortable seating gave sore-footed show-goers a place to rest their feet and discuss mobile advertising technology.

 

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AdColonists were dressed to impress with a uniform of navy hoodies and snapback hat with AdColony logo, which was an absolute hit at G-Star. Everyone was eager to snag a snapback for themselves and to show-off on Facebook, being the envy of others. By the end of the show,  it seemed like everyone at G-Star was walking around with the snapback on all day long, even at after-parties!

4-1In-booth Events
The booth was filled the entire show, as we held numerous engagement activities within. Along with survey and Facebook events, a mini session was arranged for publishers to simulate their app’s expected ad revenue. Based on AdColony’s network database made by our head of Publisher Development for Korea, John Lee, the session allowed attendees to enter an app genre, DAU in each mobile OS (Android vs. iOS) and geographical information The simulation then estimated the app’s ad revenue per OS as well as ad ARPDAU. It was successful enough to give developers an idea of revenue through ad monetization and potential profit they can earn.

In-booth Learning
During the event, we hosted an in-booth seminar to share more about video ad monetization.

One session on increasing ad ARPDAU by our Korea General Manager, Injun Jung – understanding mobile advertising pricing, provided useful tips for leveling up app economies and efficient mediation settings. AdColony partners Daerisoft and Lunosoft also presented a short case study on each of their apps, providing valuable advice to developers concerned about making more profitable apps.

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The Dinners
Since we had team members from all over the world, we decided to try all the local food – Korean beef, pork BBQ, and sashimi in Korean style, including live wriggly octopus! It was a quite challenging but everyone actually enjoyed eating afterwards!

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Just the way to unwind after a busy show!

About G-Star
G-Star is Korea’s largest game exhibition held at Bexco in the coastal city of Busan, South Korea. G-Star 2016 showcased all platforms of games including online, mobile, console and VR by over 650 companies from 35 countries.

Join the Conversation
Were you at G-Star Busan this year? What was your favorite part? Tweet your thoughts to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

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