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2017 MMA Mobile Video Leadership Forum Preview

Posted Mar 15, 2017

On March 21st, the Mobile Marketing Association will be hosting its first Mobile Video Leadership Forum in New York City. The forum offers professionals the opportunity to learn the newest in mobile marketing, and how to implement strategies to elevate brands to their fullest potential.

The forum’s one-day agenda is packed with educational and informative sessions. As a helpful guide to the event, we’ve compiled three must-see panels and activities that you won’t want to miss.

 

11:45am: Dunkin’ Donuts Disrupts with #WTFast with Sherril Kaplan, VP Digital Marketing at Dunkin’ Brands and Julie Blanche, SVP/Group Account Dir. at DigitasLBi. Learn how one of Dunkin’s campaigns earned 11MM views in two weeks by combining cross platform 360° mobile video.

2:45pm: How Coke Drives Video Performance Across Platforms with Kyle Lebet, Senior Connections Planning Manager at Coca-Cola. Understand how to make customized videos on low-budgets and still be able to reach the campaign’s maximum target abilities.

4:45pm: Networking Reception, partnered with AdColony. The networking party will include the best and brightest in the mobile marketing industry. So, bring your business cards and enjoy networking with colleagues. No need to RSVP!

 

More Information
The event will be held on March 21st at Metropolitan West. For more information on the location and travel logistics, click here. To register for the Mobile Video Leadership Forum, visit their registration page.

About MMA
The Mobile Marketing Association is a global non-profit organization comprised of more than 800 companies spanning over fifty countries worldwide. The association’s mission is to “accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement”.

AdColony at Mobile Video Leadership Forum
As a VIP Partner of the forum, AdColony is sponsoring a networking reception from 4:45pm-6pm. Join us for a beverage, networking, and fun. Our brand sales team will also be at the mixer, so make sure to say hello!

Join the Conversation
Planning on joining industry’s top brands and marketers at MMA’s Mobile Video Leadership Forum? Let us know what you think is most interesting by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

Summer

Summer

Summer is a digital marketing enthusiast with a passion for marketing analytics, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.
Summer

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