On the southern tip of South America, lies the capital of Argentina- the beautiful Buenos Aires. The city is a top tourist destination, known for its architecture and rich culture and is also is home to over 3 million people. One of those residents includes Ezequiel Espino, who works as Head of Traffic in AdColony’s Argentina office. Besides helping his team set up campaigns, Ezequiel enjoys conquering new challenges and learning from those around him. To tell us more about his Buenos Aires AdColony adventures is Ezequiel himself- it’s time to get AdColonized!
What does an average day at AdColony as Head of Traffic look like?
A trafficker is basically a Victorinox in the Ops team. We set the campaigns in the ad servers, test tags from new ad servers, and solve discrepancies. We also support the account team and media team to help publishers reach their objectives. If it’s necessary, we will attend sales meetings to talk with clients. When I arrive to the office, I take a look at the live campaigns to make sure that everything is ok. I also set up campaigns, and try persuade my partners to give me mate (a caffeine drink). I also dabble in internal projects and, when necessary, I talk to people on the ad servers.
Tell us a little about your experiences prior to joining AdColony & how they have prepared you for your role here.
For eight years, I worked at an ad server company called Admotion. The last four years I was a team leader at the company. From the moment I started leading a team of 11+ people, I was faced with the challenge of working with a variety of different people. Everyone ranged in age, gender, and interests. Luckily the company environment made working with different personalities easy, and we reached every objective.
What made AdColony the right fit for you?
I needed a change from my old job, and I was actively seeking new challenges. I went to a lot of different interviews with different companies, but when AdColony told me about their projects and its vision for the future, I knew I wanted in. Something big was being built at AdColony, and I wanted to be a part of it. I didn’t hesitate when AdColony offered me a position, and I even encouraged two more of my ex-Admotion coworkers to join me in the company.
How do you keep growing & learning in what you do?
The most important thing is to stay in touch with those who work on AdColony’s future projects. I have to say that’s a little bit complicated for me, considering that all of the projects are centralized in the US offices, but I always find good advice from those I work with.
What are your hobbies or activities that you look forward to doing on the weekends or after work?
Since I usually work until 6:30pm, it makes it a bit more difficult to do one of my favorite hobbies: riding my bike. I love riding my bike on the weekends, although they make the weekends go by quick!
Which app is keeping you engaged lately?
My favorite app right now is called Instructables. It’s an app where you can see things that people design and build, and their explanation about how they did it. I absolutely love it. This is my next project.
What’s one thing not many people know about you that you’re willing to share?
Not a lot of people know about this, but I really enjoy collecting t-shirts with bikes printed on them.
Do you have a nickname at work? If so, is there a story behind it?
Well, most of the people in the office call me “viejo” which means old man. I’m actually only 36 years old, so I’m not THAT old! It started at Admotion because I was 27 years old when I joined the team, and most of my coworkers were in their 20s. When I joined AdColony, my ex coworkers that I brought with me continued to call me that and it stuck. I don’t really love it, but I’m used to it. I definitely prefer to be called by the nickname that Jake gave me: “Eazy-E”. That nickname sounds way cooler.
What is your favorite moment you’ve had with the AdColony team so far?
There’s not a specific moment, but basically every happy hour I spend with my coworkers is awesome. It’s always nice to relax and talk non-sense with a good beer. Getting some time to bond with coworkers outside of the work place is one of my favorites.
Each AdColonized feature shines a light on a different member of the AdColony team. From favorite apps and hobbies to dislikes and odd secrets, we cover it all! Who do you want to see on the next AdColonized? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.