Next week, over 350 companies will attend Mobile Apps Unlocked (MAU) in Las Vegas, Nevada. Over 90 speakers are scheduled at the two-day mobile conference, with topics ranging from product design to user acquisition and CRM. With such a packed schedule, read on for a few sessions we highly recommend checking out each day.
Tuesday, May 2nd
While the event doesn’t officially kick-off until Wednesday morning, don’t miss the opening night happy hour on Tuesday from 5 to 7pm. While there, swing by the AdColony table to say hello to our performance advertising team.
Wednesday, May 3rd
After taking advantage of breakfast at 8am, don’t miss these highly anticipated sessions:
- 09:45am — First, Master the Fundamentals: The 5 Critical Components of a Customer Data Layer
- 10:45am — Building Partnerships In Mobile That Drive Real Growth
- 11:15am — Data-driven UA at Hopper: How top-of-funnel in-app events power better media buys
- 11:35am — Mobile Feud: The Ultimate App Marketer Showdown. Mobile Heroes Edition!
- 02:50pm — Mastering The Basics: Growth and Engagement Through Amazing Brand Experiences
Thursday, May 4th
While the temptation to celebrate Star Wars Day in Las Vegas may be strong, definitely don’t miss these sessions during day 2 of MAU 2017:
- 10:00am — Taking AIM: Top 10 App Install Marketing Trends with AdColony
- 10:40am — Usage is the New Currency: How Leading Publishers Are Growing and Optimizing Their User Base
- 11:00am — Shoppers, Not Installs – Optimizing User Acquisition
- 02:00pm — ASO Lessons Learned From the Front Lines
- 02:40pm — Retention Through Relevance – How The New York Times Creates Value Through Mobile Marketing
- 03:40pm — Emerging Platforms for Mobile Engagement: 2017 and Beyond
Top 10 App Install Marketing Trends
As noted above, on the second day of the event, Bryan Buskas, AdColony’s Chief Customer Officer, will share early results of our semi-annual app install marketing survey. The session will reveal the top 10 app install marketing trends of the top 100 mobile app developers. Check it out for meaningful trends & data for app install marketers.
About Mobile Apps Unlocked
Considered the premier mobile acquisition and retention summit, Mobile Apps Unlocked is Grow.co’s flagship mobile summit held in Las Vegas, Nevada each year. The event brings together over 600 leaders from the top mobile brands to share actionable content covering the latest in growth and retention strategies, marketing best practices, industry insights, and more.
About Grow.co
Founded in 2014, Grow.co is the largest community of acquisition & retention focused marketing professionals. Their community includes a wide range of companies, from mobile-first startups to traditional brands that are new entrants to mobile.
Join the Conversation
What are you most looking forward to at MAU? Tweet your thoughts to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
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