This week’s AdColonized features South Africa resident, Liza Murphy, Brand Strategist at AdColony. With a background in traditional media, she has worked in agencies like MindShare and Initiative Media. When Liza isn’t helping her co-workers, you might catch her watching some European football or keeping up with her family. Ready to kick this interview out of the park? Time to get AdColonized Liza!
What exactly does a Brand Strategist do at AdColony? What’s an average day like for you?
As a Brand Strategist, I wear many hats, but mostly provide pre-sales support. Duties include compiling presentations and brand strategy documents, as well as, providing support for meetings and sales pitches. Basically, I provide insights about our audiences and compare against the competition, such as Facebook and Google. I also contextualize our incremental reach potential in comparison to Pay TV in South Africa. When it comes to materials specifically, I’ll package and position our product offering and create case studies, as well as, organize events, maintain the brand and some PR.
Tell us how your experiences prepared you for your role at AdColony.
Besides working with media owners, such as the South African Broadcasting Corporation and other media agencies. I’ve also worked as a Marketing Strategist at Primedia Unlimited for out-of-home marketing, which gave me the best grounding for my role at AdColony. My previous knowledge of media strategy help me when I pitch the AdColony Instant Play Video pro duct against the likes of pay TV which is, we believe, a direct competitor to us in the local South African market.
What made AdColony the right fit for you?
I think it is important to push yourself to learn new things constantly. Often, the best way to do this is to jump out of your comfort zone. I felt that I needed to up-skill myself in the digital media space and was fortunate enough to have the opportunity to work with very skilled people. Their knowledge of the digital space made honing my skill set that much easier. AdColony is such a good fit for me, since I have a deep understanding of the entire digital media landscape.
How do you keep growing & learning in what you do?
I like to learn from people I trust and look up to. My current boss, Andrew Kramer, has always been someone I could rely on to grow from and look up to as a mentor. I have been very lucky in this regard that I have people I can ask questions to and receive thoughtful answers.
What are some hobbies you look forward to after work?
I am a mother of two, both of which have just started school, so my hobbies include hiding in the bathroom for two minutes of quiet time, and drinking a glass of wine after they’ve gone to bed! Outside of my family life, I love to read and travel. I also enjoy watching live sports, so I hope that the Springboks return in the near future. Fortunately, I also support Tottenham Hotspurs, my fallback in the Premier League.
You’ve got so much experience with marketing and the mobile app realm. Certainly you’ve got an app that’s been keeping you engaged. What is it?
Without a doubt, that app is ‘Flip Diving’. It keeps me up later than is necessary, which is often!
Do you have one thing not many people know about you, but that you’re willing to share?
Most people don’t know this, but I am actually quite shy. Another characteristic about me is that don’t like to be far away from my own mum. Family is super important to me. I have worked hard at conquering both these traits, so hopefully no one is the wiser?
Do you have a nickname at work? If so, is there a story behind it?
Murph. The name kind of speaks for itself, although my last name is my maiden name. While I have been married for over 12 years, I just couldn’t walk away from parent given name.
Last question! What’s a favorite moment or highlight you’ve had with the AdColony team?
We have had a couple of really successful industry breakfasts! Not only have we managed to fill the room with key clients, but we have also presented some controversial industry topics. All of these presentations have been (mostly) well received by our clients and agency counterparts. We are starting to get some major traction in our market on Viewability and Completion Rates, which to me is really exciting to witness. I love seeing AdColony grow and being a part of that growth.
Each AdColonized feature shines a light on a different member of the AdColony team. From favorite apps and hobbies to dislikes and odd secrets, we cover it all! Who do you want to see on the next AdColonized? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
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