This week’s AdColonized features Rudy Tabasa, Performance Advertising Sales Director in AdColony San Francisco! With over 22 years of experience selling web and mobile advertising, Rudy knows the ins and outs of the profession. He is a pro at creating and maintaining relationships with publishers, agencies, and partner networks alike, all while analyzing and keeping track of campaigns to optimize AdColony’s partners’ success. When his schedule isn’t as packed on the weekends, Rudy enjoys playing poker, working out, and spending time with his family. Rudy, it’s your turn under the AdColonized spotlight!
What exactly does a Sales Director do at AdColony? What’s an average day like for you?
My User Acquisition Sales Director Role basically manages publisher direct, agency, and network relationships to drive quality installs for gaming and non-gaming apps. My typical day is to send out daily performance report to select clients, and work closely with my experienced CM’s to analyze and scale campaigns across Video and AdColony Performance Media (APM) Display. But most of my day is following up on the mass of daily emails and offers.
Tell us a little about your experiences prior to joining AdColony & how they have prepared you for your role here.
I’ve been selling online and mobile advertising for the last 22yrs. My first digital advertising sales gig was at a search company called WhoWhere? which was acquired by the search engine Lycos. It was great to get onboard with internet advertising in the beginning as it was literally a wide open market. Investors were funding just about any website idea and the money was flowing, but educating advertisers/agencies on a brand new media was at times a challenge.
Most agencies didn’t think that the Internet would ever last, that it would never be better than TV or Print. Boy were they wrong and I was hooked. I then went on to working at Onsale, Imagine Media, Gorilla Nation, Weather Underground, Tagged, and AT&T Mediawork.
What made AdColony the right fit for you?
After all my experience with Digital Display, I started to see mobile advertising begin to rise. I learned a lot working with AT&T Mediaworks about mobile user data, which was my first experience with a Mobile Ad Network. However, I learned that AT&T was a bit behind the mobile ad technology curve.
My boss at the time was Aziz Rahim, who moved on to Mobile Theory, which was one of the first companies acquired by Opera. I soon followed him and was recommended a job at Moolah Media which was about to get acquired by Opera.
How do you keep growing & learning in what you do?
I try to observe and learn from all the smarter people around me, but I found that listening to the clients needs and understanding their objectives is the best way to keep up with the trends.
The Agency/Direct Marketers are the creative partner to the client and they just look for partners like us that can make their ideas of a plan come together. We do this really well and if we don’t we figure it out so in a brand new industry like mobile, we are all learning and innovating together.
What are your hobbies or activities that you look forward to doing on the weekends or after work?
I look forward to spending time with my kids which are accomplished high school track stars. Going to their events and watching them burn any and every competitor on the track. I have two beautiful daughters in Louisiana that are in college which I would love to visit more.
I play Basketball #GoWarriors and Poker Tournaments on the weekends, workouts are on a daily basis, and love to travel when I get a chance. (I hate being stuck at home) I’m considered a Poker Pro and I have won Tournaments in London, Barcelona, Las Vegas, Reno and many local card rooms around the Bay.
Which app is keeping you engaged lately? Why?
I’m constantly on two apps mostly during my 1.5hr Bart Ride and in front of the TV. One is Zynga Poker and the other is Candy Crush, I hate to admit. On Candy Crush, I’m one of the few that finished all the levels and I have to wait for them to introduce more levels. I like Zynga Poker because I love playing poker, especially for free. Candy Crush, I use just to pass time during my commute.
What’s one thing not many people know about you that you’re willing to share?
One thing that many people don’t know about me is that I was a Concert and Club Promoter. I used to book for many West Coast artists in the 90’s like NWA, Warren G, Too Short, Mark Walhberg, Hammer, Sir Mix-a-Lot and many others. I was an artist manager and started a clothing line called Halfbreed Clothing Co. I also like to sponsor MMA athletes, my favorite camp is Sik-Jitsu in Spokane Washington. I was also on the cover of the Hollywood Weekly and I love driving my 73 Camaro.
Do you have a nickname at work? If so, is there a story behind it?
Well recently, a few have been calling me a Vampire, I guess because I haven’t aged much, but I feel like I’m the oldest guy in the office.
What is your favorite moment you’ve had with the AdColony team so far?
Favorite moment with the AdColony Team was at Postback 2016 in Seattle….(can’t talk about it)
Each AdColonized feature shines a light on a different member of the AdColony team. From favorite apps and hobbies to dislikes and odd secrets, we cover it all! Who do you want to see on the next AdColonized? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
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