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Event Preview: Casual Connect USA

Posted Jul 26, 2017

Explore investment, innovation, and creativity at Casual Connect USA. Held on August 1 through 3 in Seattle, Casual Connect is where the most respected thought leaders in the mobile games industry come to inspire and share their successful business tips.

With over 250 speakers discussing topics from market navigation and industry insights, to design innovations and business growth, Casual Connect USA is packed with amazing ideas and opportunities to form strong business relationships.

AdColony is proud to be a platinum sponsor for this event, with Chief Customer Officer, Bryan Buskas, leading a discussion on maximizing global reach. Not to mention, we’ll be hosting the official Casual Connect Pier 59 Party on day 2, so don’t forget to swing by and chat with us!

These are the sessions we’re looking forward to most:

Rewarded Video: Monetization MythsAug. 1, 11:30am
Covering the myths surrounding rewarded video ads, this session will provide actionable tips to maximize success with this ad format. Learn the best practices from MoPub Marketplace and other leading mobile publishers.

Panel: The Year in Mobile GamesAug. 1, 1pm
Hear from Steve Meretzky, Dave Rohrl, and Juan Gril as they talk about the most interesting new games, updated games, and trends of the year.

Panel: Maximizing Your User Acquisition & User RetentionAug. 2, 1pm
Experts on the developer and services side of user acquisition and retention give their insights on maximizing user aquisition and retention strategies to get the most out of your campaigns.

Pier 59 Party — Official Casual Connect Day 2 PartyAug. 2, 8pm-12am
AdColony is proud to sponsor the official day 2 party of Casual Connect USA, held at the Seattle Aquarium! Come relax and network after a productive day! RSVP for the party here.

Panel: Maximizing Your Global Reach in a Mature Mobile Market Aug. 3, 10am
Bryan Buskas, Chief Customer Officer at AdColony, joins top mobile gaming companies to share their successes and stumbles. Learn about emerging markets, competition, and where to focus your efforts for strong business growth.

About Casual Connect
Casual Connect is the host to several events each year, connecting professionals in different locations. With over 700 new lectures per year and a 2,100+ lecture archive on YouTube, Casual Connect has you covered. They coordinate the Indie Prize scholarship program for up-and-coming indie developers to learn, showcase, and partner with experts, as well as a Developer Showcase program for established developers. Casual Connect brings together over 7,500 professionals involved with the content pipeline, publishing, platforms, ads, and more.

Join the Conversation
Attending Casual Connect USA in Seattle? Let us know what you’re looking forward to most by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

Sarin

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