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Event Preview: ChinaJoy 2017

Posted Jul 26, 2017

Held annually in Shanghai, the ChinaJoy International Digital Entertainment Expo is one of the largest gaming exhibitions in the global digital entertainment industry. Hosted this year at the Shanghai New International Expo Center from July 27 to 29, this expo attracts the best in the gaming industry from over 30 countries.

ChinaJoy showcases online, mobile, and console games as well as hardware products related to the industry bringing together brands, products, technologies, and capital. On top of that, there’s comprehensive industrial business services available, including online business matching, and massive media exposure for the event.

The Layout
The expo is divided into B2B and B2C areas in 140,000 square meters of exhibits and booths. The B2B section is where businesses network with one another and forge powerful partnerships. This event attracts over 60,000 trade visitors which has led to 300 contracts signed onsite. ChinaJoy is definitely the place to grow your business.

The B2C area is the perfect spot for attendees to interact with their favorite companies and be a part of live demonstrations. There are more than 4,000 games and 325,000 enthusiasts in the mix, making ChinaJoy the ultimate destination for gaming nerds around Asia.

Where to Find Us
AdColony is excited to be an attendee of this awesome gaming expo. Catch us on all three days at our official booth #B607 in Hall W3 of the B2B area. We’d love to hear all about your experience!

The Garden PartyJuly 27, 7-10pm
Stay pumped at the Garden Party, hosted by AdColony and Yeahmobi on July 27th from 7pm to 10pm. This fluorescent music party will be held at Sasha’s and is expected to have up to 800 attendees! Mix, mingle, and talk all things gaming at this must-attend party of the summer.

Want more info? Check out the event website for more details!

Join the Conversation
Tell us what you’re looking forward to most at ChinaJoy by tweeting your thoughts to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.


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