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Event Preview: MMA SM2 Innovation Summit

Posted Sep 20, 2017

The MMA SM2 Innovation Summit is a game-changer, especially when it comes to mobile and marketing. It’s two days of inspiration and exploration, bringing together marketing professionals from a variety of industries. Held on September 25th and 26th at Industria in NYC, the MMA SM2 Summit is where you’ll learn everything you need to create incredible brand experiences.

Hear from global visionaries, learn how industry innovators are making bold moves, and connect with other successful business professionals. AdColony is excited to be a Supporting Partner and attendee of the MMA SM2 Innovation Summit. Other attendees include Google, Bloomberg, IBM, Salesforce, and more!

Here’s what we’re looking forward to:

A Mobile Impact Sept. 25th, 9:25am-9:55am
Brad Grossman, CEO and Founder of ZEITGUIDE, provides his insights on how mobile technology is reshaping consumers and businesses.

Break Through the Clutter: The New Art of ConversationSept. 25th, 2:05pm-3:20pm
Myles Kleeger, President and Chief Revenue Officer of Appboy, leads a masterclass that discusses best-practices for assembling a unique marketing technology stack, building authentic brand and customer relationships, and mastering the art of conversation.

Networking BreakSept. 25th, 3:20-3:40pm
AdColony partners with MMA to present the PM Networking Break on Day 1 of the Summit! Stop by the Marketplace on Level 2 and chat with us! Not to mention, there will be lots of AdColony swag for our guests!

Insights from The Smarties Jury Room and Best in ShowSept. 26th, 11:50am-12:20pm
A panel of jurors talk about entries that stood out in this year’s winning mobile campaigns as well as trends that influence the industry. Hear from the Best in Show SMARTIES winner as they share a case study on their winning campaign.

Impractical Magic: Navigating the Tension Between Innovation and ScaleSept. 26th, 2:25pm-2:55pm
Andrew Carlson, EVP of Experience Design at DigitasLBi, speaks about how the mobile innovation challenge can address the scale imperative, while making innovation achievable.

Get more info on the MMA SM2 Innovation Summit here!

About MMA
MMA is the world’s leading global non-profit trade association consisting of 800 member companies from nearly fifty countries across the globe. From brand marketers and agencies to enabling technologies and media companies, MMA members come from every corner of the mobile media ecosystem. Its mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

Join the Conversation.
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