How does it feel to design a working product that millions of users view and experience? Just ask Sandra Nord, Interactive Designer in the AdColony London office! Sandra doesn’t have a typical daily routine, facing new and exciting challenges and projects all the time. She combines her background in Computer Science with her passion for creativity and innovation to design and implement interactive mobile content. During her free time, Sandra enjoys hiking, visiting local museums, and playing the latest apps. Sandra, it’s time to get you AdColonized!
What exactly does an Interactive Designer do at AdColony? What’s an average day like for you?
My role as an Interactive Designer includes a lot of different things, anything from designing end cards, banners and interstitials, to more recently interactive videos and animated overlays. What I love about being an Interactive Designer is that no day is the same, there’s a plenty of variation and different types of challenges that keeps you growing.
Tell us a little about your experiences prior to joining AdColony & how they have prepared you for your role here.
I come from a background in Computer Science, it’s what I studied at Uni and my first job in the field was helping my Professor grade essays in his Computer Science course. Even though I really liked it, I realised that the courses I liked best were the ones in Design and User Experience. I actually joined AdColony as a Tester, then moved on to become the Lead Tester, but I spent all my free time learning Photoshop and Illustrator. About a year ago, I was asked to join the Design Team and I feel like it is where I belong.
What made AdColony the right fit for you?
When I first joined we were still called 4th Screen, so a lot has happened since then! What I really liked when I joined was how open and fun the vibe was in the office. It was my first full-time job after Uni and also London was a new city for me so the whole experience was great. There was a lot of potential for learning and developing in the things that interested me, which made it suit me really well. I can’t believe how fast these past 2.5 years have gone by!
How do you keep growing & learning in what you do?
I think a lot of it comes naturally as the industry is changing so rapidly — for example, there is a stronger demand for video, which meant that I had to learn how to use tools like After Effects which I really like working with. The design role has also gone more into development, since we are now using Composer for Display, where I get to literally build my designs into working ads. There’s always new stuff to learn and for me, that’s what keeps things fun!
What are your hobbies or activities that you look forward to doing on the weekends or after work?
I’m a big History nerd so one of my favourite things to do on the weekends is to leave the buzz of London and go visit castles or museums. I also love nature and hiking, in fact I’m planning a trip up to Lake District later this year and I can’t wait to go there again! However, if I’m feeling lazy I like to stay in and play computer games, or go to my favourite pub Holly Bush to read and drink IPA.
Which app is keeping you engaged lately? Why?
I’ve been obsessed with this game called Two Dots, it’s the best way to kill some time on the tube home from work. Basically you just need to connect dots of the same colour – simple but weirdly addictive.
What’s one thing not many people know about you that you’re willing to share?
I grew up on the Swedish countryside on a farm with a lot of horses, dogs and cats, and on the weekends I used to compete in horse show jumping. It’s still a hobby of mine, but obviously it’s a bit difficult to keep a horse in London 🙂
Do you have a nickname at work? If so, is there a story behind it?
My old colleague used to call me Sunny-D, I literally have no idea why!
What is your favorite moment you’ve had with the AdColony team so far?
I think the best moments are all the fun events we’ve had over the years. The Halloween parties, Sports Days and Christmas parties are always a good time. It’s nice to do something outside of the office from time to time. Another good moment was earlier this year when the Opera office and AdColony office joined, I’ve since made some really good friends and it was a nice breath of fresh air to move into a new office.
Each AdColonized feature shines a light on a different member of the AdColony team. From favorite apps and hobbies to dislikes and odd secrets, we cover it all! Who do you want to see on the next AdColonized? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
Latest posts by Sarin (see all)
- AdColonized: Getting to Know Chenxi Zeng - October 12, 2017
- Key Takeaways: Mobile Video Disruption - October 11, 2017
- Competing for Consumer Attention: Multitasking On-the-Go - October 10, 2017